Haeckels is a skincare brand who utilizes seaweed to a great degree in its wellness collections. From its Metabolism-Boosting Seaweed Tea to its Rosehip & Seaweed Suspension oil, the UK-based company relies on the ingredient's "valuable vitamins, minerals, and amino acids." What's more, Haeckels' range is all-natural, as well as anti-bacterial and anti-inflammatory.
Aside from its premium hydrating product, the company also prides itself with its ultra-sustainable production practices that seek to "implement solutions to aid our planets' ocean crisis." Haeckels' strives to be fully transparent about its manufacturing practices, seeking not only to begin a conversation with its consumer but also to contribute to innovation in skincare, as well as eco-conscious production practices.
Each product in the wellness collection is lab-tested to "ensure effectiveness."
Key Themes Behind This Trend
- Seaweed-based Skincare
- Companies can explore using seaweed as an effective ingredient in skincare products, as it provides valuable vitamins, minerals, and amino acids.
- Sustainable Beauty
- Companies can adopt environmentally-friendly production practices in the production of skincare products to address the planet's ocean crisis.
- Transparency in Manufacturing
- Brands can emphasize transparency in their production methods to encourage dialogue with consumers and promote trust in their skincare products.
Where This Applies
- Cosmetics
- Cosmetic companies can explore using seaweed extract in their products to provide a high-quality, sustainable ingredient that benefits the skin.
- Wellness
- Wellness companies can explore using seaweed in their teas and supplements, as it has metabolism-boosting properties that provide numerous health benefits.
- Sustainability
- Companies that specialize in sustainable production practices can collaborate with skincare brands to provide solutions to mitigate environmental impact and contribute to the planet's ocean crisis.
