Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mindful
Paving
Roads and pavement adapt to the changing environment and the eco-conscious consumer.
4.7
Trend score
Trend
What is the Mindful Paving trend?
Mindful Paving: Urban infrastructure is tailored to address the consequences of climate change and eco concerns motivate innovations in the process of paving. Whether it is highways that can charge your car or sidewalks that can handle heavy rainfall, paving is optimized to be eco-friendly, cost-effective and functional.
Insight
The consumer insight behind the Mindful Paving trend
Changing climates and the sustainable shift in consumer lifestyles necessitate the building of new, functional, and planet-minded infrastructure for urban centers. Supercharged weather conditions are a consequence of climate change and in order to keep citizens safe and comfortable, urban architecture needs to be designed in light of the possibilities of these occurrences.
Trend themes
Themes within the Mindful Paving trend
Three behaviours holding the trend together01
Eco-friendly Infrastructure
Increased eco-consciousness and changing climates demand the construction of new, functional, and planet-minded infrastructure for urban centers.
02
Vehicle Charging Concepts
As electric vehicles become the primary mode of transportation, the need for user-friendly and efficient charging concepts is on the rise.
03
Sustainable Paving Solutions
The sustainable shift in consumer lifestyles calls for planet-friendly alternatives to traditional methods of paving that leverage innovative materials and affordable costs.
Industry implications
What the Mindful Paving trend means for industry
Where the trend changes the playbookFor
Infrastructure
Business professionals in the infrastructure industry need to explore innovative, eco-friendly technologies to keep citizens safe and comfortable amid changing climate conditions.
For
Automotive
Business professionals in the automotive industry should focus on creating user-friendly and efficient charging concepts to keep up with the rising demand for electric vehicles.
For
Construction
Business professionals in the construction industry need to leverage the sustainable shift in consumer lifestyles to provide planet-friendly, cost-efficient paving solutions that offer minimal maintenance and flexibility.
Workshop question
How can your business introduce a sustainable add-on to consumer lives?
Trend signals
Trend signals for Mindful Paving
Trend score 4.7 out of 10, from popularity 69%, activity 62%, freshness 9%.
Popularity69%
Activity62%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mindful Paving trend
4 featured examples from Oct 3, 2018 to Oct 30, 2019CategoryEco
Plastic Asphalt
TechniSoil Industrial Attempts to Optimize Plastic Bottles for Road Use
Road construction companies may benefit from exploring the use of recycled plastic as a substitute for traditional road-building materials.
CategoryEco
Functional Anti-Flooding Street Tiles
Tredje Natur's Paving System Addresses Urban Problems
Companies such as Tredje Natur are driving innovation in architecture and design by offering functional solutions to increasingly relevant environmental challenges.
CategoryEco
Eco-Friendly Paving Solutions
Eco Paving Offers Recycled Rubber Paving for Walkways, Patios & More
The construction industry can explore the adoption of sustainable paving solutions, such as Eco Paving's recycled rubber product, to align with eco-conscious consumer demands.
CategoryAutos
Revolutionary Vehicle-Charging Concepts
'ELISA' -- a Six-Mile eHighway in Germany, is being tested
The electric vehicle market can leverage these vehicle-charging concepts to increase adoption and offer better driving experience to customers.
