As more consumers seek vegan food options, they are also searching for vegan skincare and beauty products -- which has inspired a renowned makeup brand, Dermablend, to commit to a fully vegan product line. The brand was founded by dermatologist Craig Roberts in 1981 and is known by consumers for its high-quality makeup products.
To achieve this vegan commitment, Dermablend partnered with animal-rights group People for the Ethical Treatment of Animals (PETA) to certify that is ingredients and manufacturing process are all free of animal products and cruelty-free. Dermablend now has 13 non-animal ways to effectively test its makeup products.
“Joining PETA’s list of cruelty-free brands is a clear symbol of Dermablend Professional’s commitment to animal welfare and a world without animal testing,” Malena Higuera, General Manager at Dermablend Professional, said.