Carbon footprint calculators let consumers assess their environmental impact
Trend - Apps that let consumers determine and track their personal carbon footprint are on the rise, and in some cases also give users opportunities to take action and cut back in areas where their impact is high.
Insight - As consumers seek out ways to become more environmentally friendly, the impact of their current lifestyles are top of mind. To today's more passionate eco-conscious consumer, it's not simply about buying eco-friendly goods, but about adjusting their habits so that they can make a larger contribution to the slowing of climate change. In this scenario, consumers are making more deliberate choices to change their lifestyles, but are still retaining their quality of life.
Insight - As consumers seek out ways to become more environmentally friendly, the impact of their current lifestyles are top of mind. To today's more passionate eco-conscious consumer, it's not simply about buying eco-friendly goods, but about adjusting their habits so that they can make a larger contribution to the slowing of climate change. In this scenario, consumers are making more deliberate choices to change their lifestyles, but are still retaining their quality of life.
Workshop Question - How could your brand make meaningful contributions to the fight against climate change?
Trend Themes
1. Carbon Footprint Tracking Apps - Consumers are seeking out ways to become more environmentally friendly, and apps that let them calculate and track their personal carbon footprint offer opportunities to take action and make lifestyle changes.
2. Eco-focused Commuter Apps - As a growing number of consumers are seeking alternative modes of transportation to reduce their carbon footprint, apps that offer multiple forms of transportation, including ridesharing and public transit, can provide disruptive innovation opportunities.
3. Carbon Footprint Calculation Tools - With growing awareness of the need to reduce carbon emissions, calculators that help consumers see the impact of their food and other purchases provide opportunities for mindful consumption habits.
Industry Implications
1. Technology - Tech companies can develop carbon footprint tracking apps and eco-focused commuter apps using innovative technologies to measure precise carbon footprints of each trip.
2. Retail - Retailers can provide carbon footprint calculation tools to help consumers make informed decisions about the environmental impact of their purchases.
3. Transportation - Transportation companies can partner with app developers to offer innovative and environmentally friendly transportation options, including ridesharing and public transit solutions.
