Category
Lifestyle
Assisted Choices
Trend cluster
Category
In-Flight
Presentation
Airlines embrace creativity and elegance when serving meals to passengers.
4.5
Trend score
Trend
What is the In-Flight Presentation trend?
In-Flight Presentation: In a bid to elevate the in-flight experience and delight passengers during long and exhausting flights, airlines are experimenting with in-flight meal presentations. Whether it be through design, sustainability or for the sake of comfort, the service becomes more enriched than its predecessor.
Insight
The consumer insight behind the In-Flight Presentation trend
Consumers are interested in elevated experiences that go against the status quo. On one hand, a refined presentation of products and services allows many to feel special and glamorous. This feeling is an indulgence as high-end goods are not accessible to everyone. On the other hand, breaking from tradition and embracing a more modern approach to goods and services is beneficial as consumers look for opportunities to try something refreshing.
Trend themes
Themes within the In-Flight Presentation trend
Three behaviours holding the trend together01
Elevated In-Flight Experiences
Airlines are experimenting with in-flight meal presentations and creating high-end, high-quality snacking options to elevate the in-flight experience.
02
Innovation in Airline Food Presentation
Design and sustainability are becoming increasingly important in airline food production and presentation as airlines seek to differentiate their services with a modern approach.
03
Sustainable Service Designs
Design studios are focusing on sustainable cabin service reimaginations, replacing hazardous materials with eco-friendly alternatives.
Industry implications
What the In-Flight Presentation trend means for industry
Where the trend changes the playbookFor
Airline Industry
Airlines are rethinking the traditional approach to in-flight meal presentations and services to offer unique and memorable experiences to passengers.
For
Design Industry
Design studios are creating eco-friendly service products and packaging, addressing the growing global issue of plastic waste production and environmental harm.
For
Hospitality Industry
The hospitality industry is being influenced by the trend of offering high-end, elevated, and unique dining experiences, which can be applied to in-flight services as well.
Workshop question
What alternative presentations can you offer for your product or service?
Trend signals
Trend signals for In-Flight Presentation
Trend score 4.5 out of 10, from popularity 67%, activity 59%, freshness 9%.
Popularity67%
Activity59%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Flight Presentation trend
4 featured examples from Jun 1, 2016 to Sep 16, 2019CategoryEco
Eco-Friendly Plane Meals
PriestmanGoode Thinks of the Planet When Revolutionizing Cabin Service
The eco-friendly plane meals by PriestmanGoode present disruptive innovation opportunities for airlines to reduce plastic waste and transition to sustainable catering practices.
CategoryLifestyle
Reimagined Airplane Dining Experiences
These Virgin Atlantic In-Flight Meals are Expertly Crafted
Disruptive innovation opportunities in transforming the in-flight dining experience to meet evolving consumer expectations.
CategoryLifestyle
Gourmet In-Flight Kids Meals
Lufthansa Reworked Its Airline Menu with a Michelin-Starred Chef
Airlines can improve their in-flight experience by collaborating with chefs and offering gourmet meals for children, ultimately differentiating themselves in a competitive market.
CategoryLifestyle
In-Flight Wine Pairings
This Airline is Serving Up Wine and Cheese Pairings During Flights
Airlines can capitalize on the demand for high-end dining experiences by partnering with gourmet food and beverage brands to offer curated food and beverage pairings during flight…
