Category
Lifestyle
Assisted Choices
4.8
Trend score
Trend
What is the Bio Bottle trend?
Bio Bottle: With plastic water bottles being one of the largest contributors to waste globally, the solution of biodegradable water bottles is becoming increasingly accessible to the average consumer. With more choice in this category, consumers are able to adjust their purchase decisions to be more eco-friendly, without having to change their lifestyles entirely.
Insight
The consumer insight behind the Bio Bottle trend
As consumers' concern about climate change grows based on research that shows its acceleration, they're looking to reduce their impact on the environment. However, long-ingrained consumption habits make it difficult for consumers to completely change their lifestyles to be less wasteful. The adoption of eco-materials into the everyday items that consumers already use requires little effort on their part–easing the guilt that they have related to how their habits affect the environment.
Trend themes
Themes within the Bio Bottle trend
Three behaviours holding the trend together01
Biodegradable Water Bottles
As plastic waste continues to be a global issue, the adoption of biodegradable materials in everyday items such as water bottles is becoming increasingly popular.
02
Eco-Friendly Packaging
Sustainable and recyclable alternatives to traditional plastic packaging, such as recyclable aluminum cans and rPET bottles, are gaining traction as consumers seek to reduce their impact on the environment.
03
Alkaline Water with Functionality
Consumers are increasingly interested in enhanced water products, particularly those that offer high-quality pH-balanced and electrolyte-enhanced alkaline water.
Industry implications
What the Bio Bottle trend means for industry
Where the trend changes the playbookFor
Packaging Manufacturing
Innovations in sustainable packaging materials and designs present disruptive opportunities for those in the packaging manufacturing industry.
For
Beverage Production
The trend towards eco-friendly and enhanced water products have created opportunities for beverage producers to tap into new markets and offer more sustainable products.
For
Consumer Goods Retail
As consumers become more environmentally conscious, there is an opportunity for consumer goods retailers to offer more sustainable and eco-friendly products that align with consumers' values.
Workshop question
How could your brand reduce its impact on the environment?
Trend signals
Trend signals for Bio Bottle
Trend score 4.8 out of 10, from popularity 71%, activity 62%, freshness 9%.
Popularity71%
Activity62%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bio Bottle trend
5 featured examples from Mar 12, 2019 to Dec 18, 2020CategoryEco
Biodegradable Bottled Waters
Cove Water Bottles are Made from an FDA-Approved Biopolymer
The beverage packaging industry can explore the use of biodegradable materials to meet consumer demands for more sustainable packaging solutions.
CategoryEco
Pollution-Reducing Water Packaging
Chlorophyll Water Has Announced Biodegradable Bottle Packaging
The beverage industry can explore using biodegradable packaging solutions like Chlorophyll Water's bottle to reduce waste and environmental impact.
CategoryEco
Sustainable Water Packaging
Perfect Hydration Alkaline Water Has Announced New Packaging Changes
The beverage industry can leverage the trend of sustainable packaging to attract environmentally-conscious consumers and enhance their brand image.
CategoryEco
Electrolyte-Enhanced Alkaline Water
Perfect Hydration Packages Water in a Recyclable Aluminum Cans
Providing a new packaging solution using recyclable aluminum cans, creating a disruptive innovation opportunity in the beverage packaging industry.
CategoryEco
Recyclable Aluminum Water Packaging
The RAIN Water Company Has Launched Plastic-Free Packaging
Beverage brands could explore alternative packaging options to reduce plastic waste and appeal to environmentally conscious consumers.
