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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,294 more

Bio Bottle

Biodegradable water bottles aim to reduce waste

Trend - With plastic water bottles being one of the largest contributors to waste globally, the solution of biodegradable water bottles is becoming increasingly accessible to the average consumer. With more choice in this category, consumers are able to adjust their purchase decisions to be more eco-friendly, without having to change their lifestyles entirely.

Insight - As consumers' concern about climate change grows based on research that shows its acceleration, they're looking to reduce their impact on the environment. However, long-ingrained consumption habits make it difficult for consumers to completely change their lifestyles to be less wasteful. The adoption of eco-materials into the everyday items that consumers already use requires little effort on their part–easing the guilt that they have related to how their habits affect the environment
Workshop Question - How could your brand reduce its impact on the environment?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
95,345 Total Clicks
Date Range:
Sep 17 — Nov 19
Trending:
This Month and Warm
Consumer Insight Topics:

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