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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

Solidified Toner

Toners are offering in solid forms to appease convenience-minded consumers

Trend - Toners, typically used for the final steps of skin cleansing and the initial steps of hydration, offer benefits such as moisture or exfoliation. With the growth of products like solid moisturizers and serums has come the introduction of solid toners to the skincare space.

Insight - As complicated skincare routines become a staple in many North American consumers' lives, there's been a movement in the opposite direction as well. Many self-care minded consumers are looking to reduce their routines to essentials–and that comes with the once-standard cleanse, tone, and moisturize steps. Solid formulations offer an added layer of convenience that suit consumers who are looking to have bare-bone but effective routines.
Workshop Question - How could your brand reduce its product or service to the most essential offerings?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
22,653 Total Clicks
Date Range:
Feb 19 — Nov 19
Trending:
New and Mild
Consumer Insight Topics:

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