Toners are offered in solid forms to appease convenience-minded consumers
Trend - Toners, typically used for the final steps of skin cleansing and the initial steps of hydration, offer benefits such as moisture or exfoliation. With the growth of products like solid moisturizers and serums has come the introduction of solid toners to the skincare space.
Insight - As complicated skincare routines become a staple in many North American consumers' lives, there's been a movement in the opposite direction as well. Many self-care minded consumers are looking to reduce their routines to essentials–and that comes with the once-standard cleanse, tone, and moisturize steps. Solid formulations offer an added layer of convenience that suit consumers who are looking to have bare-bone but effective routines.
Insight - As complicated skincare routines become a staple in many North American consumers' lives, there's been a movement in the opposite direction as well. Many self-care minded consumers are looking to reduce their routines to essentials–and that comes with the once-standard cleanse, tone, and moisturize steps. Solid formulations offer an added layer of convenience that suit consumers who are looking to have bare-bone but effective routines.
Workshop Question - How could your brand reduce its product or service to the most essential offerings?
Trend Themes
1. Solid Skincare - Solid skincare products are gaining popularity among consumers looking for convenient and mess-free solutions, presenting disruptive opportunities for companies that can create travel-friendly and creatively packaged products.
2. Multipurpose Beauty Products - Multi-use beauty products such as Pixi Beauty's On-the-Glow stick are becoming increasingly popular as consumers look for ways to simplify their routines, creating opportunities to combine toner, moisturizer, and other products into one convenient package.
3. Eco-friendly Beauty Products - The popularity of eco-friendly products such as Lush Cosmetic's Tea Tree Toner Tablets presents opportunities for companies to create and market products that minimize packaging and use sustainable ingredients to appeal to environmentally conscious consumers.
Industry Implications
1. Skincare Industry - Companies in the skincare industry can innovate by creating solid skincare products, offering multipurpose beauty products, and making eco-friendly products that appeal to the growing consumer interests in sustainability.
2. Beauty and Cosmetics Industry - In the beauty and cosmetics industry, there is a growing opportunity to create new products that offer convenience and eco-consciousness, such as combining toner, moisturizer, and other products in one stick or tablet form.
3. Travel and Tourism Industry - Travel and tourism companies can cater to consumers' desires for convenient and mess-free skincare products by offering solid products or environmentally friendly options that can be easily taken on the go.
