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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,273 more

Fermented Care

Skincare products are infused with fermented ingredients

Trend - Fermented ingredients in skincare are on the rise, with their recognition as offering healthy bacteria and enhanced absorption of products growing in the skincare space. This growth comes in reaction to fermented foods and beverages that have become increasingly popular in North America in the last few years.

Insight - The overlap of food and skincare industries is increasingly common as consumers’ approach to self-care now often focuses on achieving an “inside-out” approach. This comes as consumer knowledge of health and wellness grows, with access to information that they could once only rely on brands to give them. For naturality minded consumers, being able to understand the benefits of ingesting and topically applying natural ingredients offers them peace of mind in their purchase decisions.
Workshop Question - How could your brand better prioritize naturality?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 27 Examples:
8,875 Total Clicks
Date Range:
Aug 19 — Nov 19
Trending:
Fresh and Average
Consumer Insight Topics:

Featured Examples

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