Category
Fashion
Scaled Restraint
Trend cluster
Category
Stress-Minded
Garment
Brands introduce fabrication and technology that battle urban stress.
4.4
Trend score
Trend
What is the Stress-Minded Garment trend?
Stress-Minded Garment: One niche that is being explored in smart clothing is the garment's ability to identify, track and reduce stress levels. As a result, many brands are testing the waters for clothing embedded with smart sensors, CBD, and other technology that can seamlessly alleviate anxiety.
Insight
The consumer insight behind the Stress-Minded Garment trend
Consumers want to be less fatigued and more energetic, however, their busy lifestyles–especially for those in urban centers, make it difficult for this to be the case. As a result, individuals have a need for products that aid them in maintaining a more stress-free existence. Moreover, they are looking for additions that can be seamlessly integrated into their existing lifestyle, as the daily toll makes them reluctant to put effort into integration.
Trend themes
Themes within the Stress-Minded Garment trend
Three behaviours holding the trend together01
Smart Clothing for Stress Reduction
Smart clothing with embedded technology, such as CBD and smart sensors, can help consumers alleviate anxiety and maintain a stress-free lifestyle with minimal effort.
02
CBD-Infused Apparel
CBD-infused clothing offers a new way for consumers to balance their bodies and prepare for different performances, and is ideal for individuals looking for the benefits of CBD in edibles, tinctures, and skincare.
03
Therapeutic Clothing
Clothing that harnesses the power of technology, such as Celliant, can help wearers combat stress and anxiety, while improving blood flow and easing joint stiffness.
Industry implications
What the Stress-Minded Garment trend means for industry
Where the trend changes the playbookFor
Wearable Technology
By exploring wearable technology innovations, businesses can capitalize on consumers' desire for smart sensors, comfortable wear, and improved health and wellness benefits.
For
CBD industry
Businesses in the CBD industry can consider expanding their product lines to include CBD-infused clothing that offers consumers another way to experience its benefits.
For
Fabric and Textile Industry
By researching and implementing innovative textile technologies, such as bio-ceramic and Celliant fabric, businesses in the fabric and textile industry can create therapeutic clothing that offers stress-alleviating and health-supporting benefits.
Workshop question
How could your brand alleviate stress among customers or employees?
Trend signals
Trend signals for Stress-Minded Garment
Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 9%.
Popularity70%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stress-Minded Garment trend
4 featured examples from May 9 to Oct 8, 2019CategoryLifestyle
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
The sportswear industry has opportunities to incorporate CBD-infused materials for athletes to enhance their performance and recovery.
CategoryFashion
Stress-Alleviating Smart Shirts
Sepiia Launched a New Smart Dress Shirt That is Stain-Free
Sepiia's new smart shirt presents an opportunity for the fashion industry to further integrate technology into clothing and provide stress-reducing solutions.
CategoryTech
Smart Underwear Sleep Trackers
Skiin's Comfortable Underwear Doubles as a Wearable Sleep Tracker
Smart underwear sleep trackers disrupt the traditional wearable tracker industry by offering a more comfortable and inconspicuous form of sleep tracking.
CategoryFashion
Therapeutic Health-Supporting Robes
The 'Melange' Robe Helps the Body Relax and Rejuvenate
The therapeutic 'Melange' robe demonstrates the potential for disruption in the wellness and relaxation industry, offering new ways for individuals to rejuvenate and protect their…
