Brands introduce fabrication and technology that battle urban stress
Trend - One niche that is being explored in smart clothing is the garment's ability to identify, track and reduce stress levels. As a result, many brands are testing the waters for clothing embedded with smart sensors, CBD, and other technology that can seamlessly alleviate anxiety.
Insight - Consumers want to be less fatigued and more energetic, however, their busy lifestyles–especially for those in urban centers, make it difficult for this to be the case. As a result, individuals have a need for products that aid them in maintaining a more stress-free existence. Moreover, they are looking for additions that can be seamlessly integrated into their existing lifestyle, as the daily toll makes them reluctant to put effort into integration.
Insight - Consumers want to be less fatigued and more energetic, however, their busy lifestyles–especially for those in urban centers, make it difficult for this to be the case. As a result, individuals have a need for products that aid them in maintaining a more stress-free existence. Moreover, they are looking for additions that can be seamlessly integrated into their existing lifestyle, as the daily toll makes them reluctant to put effort into integration.
Workshop Question - How could your brand alleviate stress among customers or employees?
Trend Themes
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Smart Clothing for Stress Reduction — Smart clothing with embedded technology, such as CBD and smart sensors, can help consumers alleviate anxiety and maintain a stress-free lifestyle with minimal effort.
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Cbd-infused Apparel — CBD-infused clothing offers a new way for consumers to balance their bodies and prepare for different performances, and is ideal for individuals looking for the benefits of CBD in edibles, tinctures, and skincare.
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Therapeutic Clothing — Clothing that harnesses the power of technology, such as Celliant, can help wearers combat stress and anxiety, while improving blood flow and easing joint stiffness.
Industry Implications
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Wearable Technology — By exploring wearable technology innovations, businesses can capitalize on consumers' desire for smart sensors, comfortable wear, and improved health and wellness benefits.
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CBD Industry — Businesses in the CBD industry can consider expanding their product lines to include CBD-infused clothing that offers consumers another way to experience its benefits.
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Fabric and Textile Industry — By researching and implementing innovative textile technologies, such as bio-ceramic and Celliant fabric, businesses in the fabric and textile industry can create therapeutic clothing that offers stress-alleviating and health-supporting benefits.
4 Featured, 36 Examples:
105,632 Total Clicks
Date Range:
May 19 — Nov 19
Trending:
Warm
Consumer Insight Topics:
