Baked goods are differentiated for their waste reduction properties
Trend - From cakes made of scraps to personal-sized bags of bread, baked goods brands are diverting from the norm by focusing on claims of waste-reduction. Baked goods are sometimes framed as a comfort and a luxury, so to see them framed under the lens of waste-reduction signals a subversive shift in the way premium products are viewed by consumers.
Insight - Rising anxiety around environmental degradation justifies the premiumization of sustainable goods for many Millennial and Gen Z consumers. This is particularly relevant for young people as the fear of being left to manage the damage done to the natural environment becomes entrenched in their cultural consciousness. For Millennials and Gen Z looking to make more intentional purchasing decisions, products leveraging premiumization and waste-reduction fulfill a number of priorities including the perception of value and peace of mind.
Insight - Rising anxiety around environmental degradation justifies the premiumization of sustainable goods for many Millennial and Gen Z consumers. This is particularly relevant for young people as the fear of being left to manage the damage done to the natural environment becomes entrenched in their cultural consciousness. For Millennials and Gen Z looking to make more intentional purchasing decisions, products leveraging premiumization and waste-reduction fulfill a number of priorities including the perception of value and peace of mind.
Workshop Question - How might waste-reduction and premiumization fit into your industry?
Trend Themes
1. Waste-reduction - Baked goods companies and other food manufacturers are creating products and utilizing sustainable practices to reduce waste and appeal to eco-conscious consumers.
2. Small-scale Baked Goods - Baked goods companies are innovating for single-person households by creating products with just enough portions to reduce waste and promote conscious consumption.
3. Allergy-friendly Products - Exact Batch offers resealable vegan and allergy-friendly line of baking mixes, ideal for those with specific dietary requirements or preferences.
Industry Implications
1. Sustainability & Waste Reduction - Business professionals in sustainability and eco-friendly industries have opportunities to leverage innovative waste-reduction practices and products to attract younger, eco-conscious consumers.
2. Food & Beverage - In the food and beverage industry, businesses can create products with just enough portions for singles or they can create delicious items using leftover ingredients or food scraps to minimize waste.
3. Bakery Design - In the bakery design industry, businesses can create playful and uplifting designs to appeal to environmentally-minded consumers looking to make intentional purchases that align with their values and personal lifestyle goals.
