Grainless Baking Company's grain-free baking mix is touted as a guilt-free product that's made with 100% vegetables, fruit, quinoa and organic coconut sugar as a sweetener. The Grainless Pancake & Waffle Mix has the potential to create everything from gluten-free crepes and blintzes to other comforting breakfast foods with its free-from mix, made without corn, nuts and soy.
The paleo-friendly baking mix appeals to a growing number of consumers who are making the switch to gluten-free products, as well as those who are simply looking to double down on eating foods that are natural, less processed and made with fewer ingredients.
In the baking mix category, Grainless Baking Company's Grainless Pancake & Waffle Mix was named a Specialty Food Association 2019 sofi Award winner.
Key Themes Behind This Trend
- Natural Ingredients
- The use of 100% vegetables, fruit, and quinoa in Grainless Baking Company's grain-free baking mix highlights the trend towards natural ingredients in food products.
- Gluten-free Products
- Grainless Pancake & Waffle Mix appeals to consumers seeking gluten-free alternatives, showcasing the growing trend towards gluten-free products.
- Paleo-friendly Foods
- The paleo-friendly nature of Grainless Baking Company's baking mix taps into the trend of consumers opting for food choices that align with the paleo diet.
Where This Applies
- Health Food
- The use of natural ingredients in Grainless Baking Company's baking mix presents an opportunity for innovation within the health food industry.
- Gluten-free Food
- The gluten-free aspect of Grainless Pancake & Waffle Mix identifies an opportunity for growth within the gluten-free food industry.
- Paleo Diet
- Grainless Baking Company's paleo-friendly baking mix taps into the market demand for paleo diet-friendly food products, opening up opportunities within the paleo diet industry.
