MOYU Makes Better-for-You Baking Mixes with a Fiber-Rich Superfood
Laura McQuarrie — May 24, 2023 — Lifestyle
References: eatmoyu & specialtyfood
In a market that’s full of free-from, better-for-you baking mixes, MOYU is one brand that sets itself apart by incorporating konjac. This fiber-rich ingredient is known for its unique texture and health benefits, offering a distinct and innovative option for ingredient-conscious and health-conscious bakers. Additionally, konjac is a popular gluten-free and low-carbohydrate substitute in various food products, making it particularly appealing to individuals with dietary restrictions.
The brand’s plant-powered pancake and waffle mix is free from added sugar, fat-free, gluten-free, grain-free, rich in fiber and vegan.
For those who enjoy eating more than baking, MOUY also offers ready-to-eat cakes like low-carb Cacao Reishi Mushroom, Orange Blossom Goji or dairy-free Jujube Walnut Banana. Like the baking mix, these free-from, protein-rich ready-make bread cakes tap into the power of a root dietary fiber that's been used in Asia for nearly 2,000 years.
The brand’s plant-powered pancake and waffle mix is free from added sugar, fat-free, gluten-free, grain-free, rich in fiber and vegan.
For those who enjoy eating more than baking, MOUY also offers ready-to-eat cakes like low-carb Cacao Reishi Mushroom, Orange Blossom Goji or dairy-free Jujube Walnut Banana. Like the baking mix, these free-from, protein-rich ready-make bread cakes tap into the power of a root dietary fiber that's been used in Asia for nearly 2,000 years.
Trend Themes
1. Konjac-based Foods - Opportunity for food companies to incorporate konjac, a fiber-rich superfood with unique texture and health benefits, into their product lines.
2. Free-from Baking Mixes - Opportunity for baking companies to create free-from, better-for-you mixes that cater to individuals with dietary restrictions.
3. Plant-powered Vitamins - Opportunity for vitamin companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their products.
Industry Implications
1. Health Food Industry - Opportunity for health food companies to capitalize on the trend of incorporating konjac, a fiber-rich superfood, into their products.
2. Baking Industry - Opportunity for baking companies to tap into the trend of creating free-from, better-for-you mixes that cater to individuals with dietary restrictions.
3. Supplement Industry - Opportunity for supplement companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their vitamin products.
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