To better suit the needs of single-person households, bakers Arnold, Brownberry and Oroweat Bread came together to create a new line of bread called Simply Small—this new product shares just 10 slices of bread per bag. To help prevent individuals or potentially even small households from buying more food than they need, Simply Small provides just enough bread to make sandwiches for the week without risking the bread going bad.
According to the United States Census Bureau, 28% of US households are single-person households, which makes it the fastest growing household size. While many bread bags cater to large families, this often leaves single-person households with products that will ultimately spoil or go stale.
Simply Small is available in Honey Oat and White with Whole Milk, both of which are free from artificial preservatives, colors and flavors.
Key Themes Behind This Trend
- Single-person Household Products
- Creating products specifically designed for single-person households, such as Simply Small bread bags, reduces food waste and meets the needs of this growing demographic.
- Waste Reduction
- Developing innovative packaging solutions, like Simply Small bread bags, that provide just enough product and prevent food from going bad helps reduce food waste.
- Convenience Packaging
- Introducing packaging options that offer pre-portioned quantities for weekly consumption, as seen with Simply Small bread bags, allows for greater convenience and optimal freshness.
Where This Applies
- Food Packaging
- Innovations in food packaging, including the use of eco-friendly materials and portion-controlled designs like Simply Small bread bags, are creating opportunities to reduce waste and meet changing consumer demands.
- Food Manufacturing
- The food manufacturing industry can explore the development of specialized product lines, such as Simply Small bread, that cater to specific consumer segments like single-person households, addressing their needs for portion control and minimizing food waste.
- Sustainability
- Companies focused on sustainability can collaborate with food manufacturers and packaging companies to create eco-friendly solutions, like Simply Small bread bags, that not only reduce waste but also offer convenience and freshness to consumers.
