Floating pastry displays, graphic packaging and Brutalist-inspired accents take center stage inside this Japanese bakery which is conceived by architecture studio 07Beach. Bake, is located in the heart of Ho Chi Minh City in Vietnam and is a shop specializing in traditional Japanese cheese tarts.
The warm yellow shade of the treats is referenced in Bake's sunny brand identity and packaging, and stands out against its surrounding greyscale, industrial backdrop.
This Japanese bakery's pastry displays are described as a "stadium-style arrangement between product and audience" by 07Beach lead architect Joe Chikamori. He also talks about the desire to offer views of the pastries from a variety of angles in order to entice those visiting the bakery.
Image Credit: 07beach, Joe Chikamori, FRAME