Masa's Striking Design Aesthetic is Arranged by Studio Cadena
Kalin Ned — March 9, 2019 — Art & Design
References: somosmasa & design-milk
A well-executed contemporary cafe design can go a long way in bringing clientele to a business. Whether one is grabbing coffee on-the-go, catching up with a friend or doing some work, the atmosphere can be a major component of selection. Brooklyn/Bogota-based Studio Cadena realizes that and it is quite evident from the creative practice's design for Masa — a "7,500 sq. ft. multi-purpose space located in the Bogota neighborhood of Usaquén."
The establishment includes a cafe, a restaurant, and a retail space — a great example of converging services to attract more consumers while focusing on convenience and efficiency. The contemporary cafe design boasts a strikingly elegant aesthetic which is dependent on "architectural fragmentation," "volumetric connections," and the interesting presence of a trio of triangular windows.
The establishment includes a cafe, a restaurant, and a retail space — a great example of converging services to attract more consumers while focusing on convenience and efficiency. The contemporary cafe design boasts a strikingly elegant aesthetic which is dependent on "architectural fragmentation," "volumetric connections," and the interesting presence of a trio of triangular windows.
Trend Themes
1. Converging Services - The trend of merging multiple services into one space to attract a diverse range of consumers and increase convenience and efficiency.
2. Architectural Fragmentation - The trend of incorporating fragmented architectural elements to create a visually striking and unique design aesthetic.
3. Volumetric Connections - The trend of using spatial connections and light to create an engaging and dynamic atmosphere within a cafe design.
Industry Implications
1. Hospitality - In the hospitality industry, there is an opportunity to create innovative and multi-purpose spaces that cater to the diverse needs of consumers, such as merging cafes, restaurants, and retail spaces.
2. Interior Design - In the field of interior design, there is a growing demand for creative and visually appealing cafe designs that incorporate architectural fragmentation and volumetric connections.
3. Food and Beverage - Within the food and beverage industry, there is room for disruptive innovation by designing cafes that prioritize both aesthetics and functionality, offering an immersive and enjoyable experience for customers.
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