Category
Fashion
Scaled Restraint
Trend cluster
Category
Seasonal
Skin
Winter-specific skincare routines are curated for consumers.
3.0
Trend score
Trend
What is the Seasonal Skin trend?
Seasonal Skin: Changing skincare routine based on weather is a popular habit among consumers, and brands are now curating winter-specific items to cater to these consumers. These products target some of the common skin issues that occur in the colder season–including increased sensitivity and dryness.
Insight
The consumer insight behind the Seasonal Skin trend
The growth of the self-care industry has come in large part due to the customization it's been able to offer consumers, who are increasingly prioritizing that brands cater to their specific needs rather than offering "one size fits all" approaches. With customization comes the loyalty of consumers who, once they've grown attached to a product, feel obligated to keep purchasing for concern of their specific needs not being met elsewhere.
Trend themes
Themes within the Seasonal Skin trend
Three behaviours holding the trend together01
Customized Skincare
Changing skincare routine based on weather is a popular habit among consumers, and brands are now curating winter-specific items to cater to these consumers.
02
Self-Care Industry
The growth of the self-care industry has come in large part due to the customization it's been able to offer consumers, who are increasingly prioritizing that brands cater to their specific needs rather than offering 'one size fits all' approaches.
03
Anti-Pollution Skincare
Many health-conscious consumers are turning to anti-pollution skincare products at the same time they are seeking out gentle, natural body care products with functional benefits.
Industry implications
What the Seasonal Skin trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry can take advantage of the trend of customized winter skincare routines by offering tailored products to address specific needs.
For
Wellness
The wellness industry can benefit from the trend of self-care and customization by offering holistic solutions that cater to individual needs and preferences.
For
Environmental
The environmental industry can leverage the trend of anti-pollution skincare by offering sustainable and eco-friendly solutions that protect the skin from pollutants and other harmful elements.
Workshop question
How could your brand prioritize customization in its products/services?
Trend signals
Trend signals for Seasonal Skin
Trend score 3.0 out of 10, from popularity 42%, activity 40%, freshness 9%.
Popularity42%
Activity40%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seasonal Skin trend
4 featured examples from Nov 23, 2018 to Nov 1, 2019CategoryFashion
Winter Sunscreen Sets
Supergoop's Sunscreen Kit Supports Winter Sun Protection
Disruptive innovation opportunities in developing winter-specific skincare products that protect against sun damage.
CategoryFashion
Soothing Winter Skincare Kits
Vaseline's #SaveMySkin Kits Offer Solutions for Dry Winter Skin
Skincare industry can capitalize on the demand for winter skincare products by focusing on creating effective solutions for dry skin in the winter season.
CategoryFashion
Luxury Facial Moisturizers
Aesop's Facial Moisturizer is Perfect for the Winter Season
Opportunities for companies in the beauty and personal care industry to create high-end moisturizers and skincare products that cater to the needs of those with different skin typ…
CategoryFashion
Soothing Anti-Pollution Skincare
Tisserand Aromatherapy's Winter Body Care Uses Calming Flowers
Skincare companies can use natural and soothing ingredients to create anti-pollution products that appeal to health-conscious consumers.
