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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,289 more

Seasonal Skin

Winter-specific skincare routines are curated for consumers

Trend - Changing skincare routine based on weather is a popular habit among consumers, and brands are now curating winter-specific items to cater to these consumers. These products target some of the common skin issues that occur in the colder season–including increased sensitivity and dryness.

Insight - The growth of the self-care industry has come in large part due to the customization it's been able to offer consumers, who are increasingly prioritizing that brands cater to their specific needs rather than offering "one size fits all" approaches. With customization comes the loyalty of consumers who, once they've grown attached to a product, feel obligated to keep purchasing for concern of their specific needs not being met elsewhere.
Workshop Question - How could your brand prioritize customization in its products/services?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
34,891 Total Clicks
Date Range:
Nov 18 — Nov 19
Trending:
New and Average
Consumer Insight Topics:

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