Cool temperatures, low humidity and wind can wreak havoc on one's skin but Vaseline helped to address dry winter skin by sharing free #SaveMySkin Kits. For a limited time early in December, the brand partnered with technology platform Fooji so that fans across the United States could send a tweet with a hashtag and emoji to participate in the giveaway.
Inside the #SaveMySkin Kits, Vaseline included two products that target common issues with dry winter skin, including its new Clinical Care Extremely Dry Skin rescue and the classic Vaseline Petroleum Jelly. The kits were also packed with a mug and a fun game for a cozy night in.
As part of its aim to make its products accessible to consumers, no matter where they live, Vaseline is continuing its Save My Skin pop-up airstream tour.