Gluten-free baking mix company, Blends by Orly, recently unveiled its new, colorful packaging design that features a caricature of the founder of the brand, Orly Gottesman, eye-catching colors and bold imagery of various baked goods.
The brand's mission is to give consumers a healthy, gluten-free baking product that doesn't compromise on taste, texture, or quality. Blends by Orly's new packaging encompasses this mission and clearly states that the mixes are gluten-free, nut-free, corn-free, sugar-free, OU Kosher, and vegan.
To use the baking mixes, consumers can simply substitute Blends by Orly's baking mixes when wheat flour is called for in a recipe. The mixes are perfect for making cookies, baked goods, pancakes, and more and consumers can purchase the gluten-free baking mixes online and in select retailers across the nation from $8.99 USD.
What's Driving This Trend
- Colorful Packaging Design
- There is an opportunity for companies to revamp their product packaging with vibrant colors and bold imagery to attract consumers' attention and stand out on the shelves.
- Gluten-free and Allergen-free Foods
- The demand for gluten-free and allergen-free food products is growing, creating opportunities for companies to develop innovative and tasty options that cater to this market.
- Online and Select Retail Sales
- Businesses can explore online platforms and establish partnerships with select retailers to expand their distribution channels and reach a wider customer base.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can tap into the gluten-free and allergen-free market by offering innovative and flavorful products that meet consumers' dietary restrictions.
- Packaging Design
- The packaging design industry can help brands create eye-catching and informative packaging that communicates the health benefits and allergen-free nature of their products.
- E-commerce and Retail
- Entrepreneurs and established companies in the e-commerce and retail sectors can capitalize on the demand for gluten-free products by stocking and promoting a diverse range of high-quality, gluten-free baking mixes.
