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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,290 more

Unlikely Wasabi

Wasabi is incorporated into unlikely foods and cosmetics

Trend - The adaptation of the spicy condiment wasabi in unlikely items can be observed in both cosmetic and food industries–with everything from topical shampoos to edible caviar-like pearls incorporating the popular Japanese paste.

Insight - With the diversity of North America has come an increased focus by consumers within this region on experiencing global cultures. Often, one of the easiest ways to do this is through food–and so the growth of diversified and hybrid items that consumers appreciate for their unfamiliar influences can be observed. Past novelty, these products speak to consumers' growing appreciation for cross-cultural experiences.
Workshop Question - How could your brand incorporate global influences into its product/service?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
41,654 Total Clicks
Date Range:
Aug 18 — Nov 19
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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