Fava bean snack brand Nuttee Bean Co. will be participating in PepsiCo’s second annual North America Greenhouse program, representing one of the "purpose-driven brands that are changing the way consumers eat and drink," as Daniel Grubbs, managing director PepsiCo Ventures Group, describes. The brand makes roasted fava bean snacks that are vegan, allergy-free and gluten-free, available in flavors like Chili & Lime, Salt & Vinegar and Wasabi & Ginger.
These plant-based snacks are touted as a source of protein and allergy-safe snacks, as they avoid the top eight allergens: peanuts, tree nuts, dairy, fish, shellfish, eggs, wheat, soy, gluten and sesame. The brand notes that its snacks provide the equivalent amount of protein as two-and-a-half boiled eggs and more fiber than an avocado.
Image Credit: Nuttee Bean Co.
What's Driving This Trend
- Plant-based Protein Snacks
- The rise of plant-based protein snacks presents an opportunity for brands to cater to health-conscious consumers seeking allergen-free options.
- Allergy-friendly Food
- The demand for allergy-friendly snacks opens up opportunities for companies to develop products that cater to individuals with dietary restrictions and allergies.
- Purpose-driven Brands
- Consumers are increasingly drawn to purpose-driven brands that offer products aligned with their values, creating opportunities for companies to revolutionize the way people eat and drink.
Who This Affects Most
- Food Manufacturing
- Innovative food manufacturers can capitalize on the growing demand for free-from snacks by developing unique, allergy-friendly products that cater to a variety of dietary preferences.
- Health Food Retail
- Health food retailers can leverage the popularity of plant-based protein snacks and allergy-friendly options by offering a diverse selection of products to cater to health-conscious consumers.
- Food Tech
- Food tech companies can explore opportunities to create disruptive solutions that enhance the production, distribution, and accessibility of plant-based, allergy-friendly snacks.
