Galaxy's Harajuku store is set to open on March 12th to mark the Galaxy smartphone’s 10th anniversary and the strategically placed flagship location was designed to specifically appeal to Millennial shoppers.
With six floors, Galaxy Harajuku offers a lifestyle experience with a fusion of spaces to enjoy technology and entertainment. Upon entering the space, visitors are greeted by a large LED screen and displays featuring the latest smartphones. The other levels of the space include a cafe for enjoying light refreshments, an outdoor terrace and a lounge where young ones can interact with Galaxy products. There's also an interactive exhibition corner that reflects upon Galaxy's history, as well as a site for repairs and participating in various games and on-site virtual reality attractions.
Image Credit: Galaxy
What Makes This Trend Stand Out
- Family-friendly Tech Shops
- Opportunity for tech retailers to create family-friendly spaces that offer a combination of technology, entertainment, and relaxation.
- Millennial-targeted Flagship Locations
- Retailers can open flagship stores in strategic locations that are designed specifically to appeal to Millennial shoppers.
- Multi-level Lifestyle Experiences
- Creating multi-level retail spaces that offer a variety of experiences, such as cafes, lounges, interactive exhibitions, and outdoor terraces, to attract customers.
Sectors Adopting This
- Tech Retail
- Tech retailers can embrace the family-friendly trend by creating spaces that cater to the needs and preferences of Millennial shoppers.
- Entertainment
- The entertainment industry can partner with tech retailers to create immersive experiences and interactive attractions within tech shops.
- Hospitality
- The hospitality industry can collaborate with tech retailers to offer cafes, lounges, and outdoor spaces within their stores, providing a unique and relaxing shopping experience for customers.
