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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,285 more

Anti-Pollution Cosmetic

Makeup brands adopt anti-pollution claims into their cosmetic products

Trend - The anti-pollution ingredients and claims that have been touted in the skincare space recently has given rise to the same branding techniques being used in makeup products. These cosmetic items offer promises of protection from the pollution that urban dwellers encounter on a daily basis.

Insight - The dense populations of city centers around the world have brought to rise questions from urban dwellers about how living in highly congested areas can affect their health–particularly as the impacts of climate change and pollution have become top-of-mind for many. Thus, consumers take comfort in adopting routines that are curated to protect them in the long-term–an extension of the common "wellness" industry behavior in which consumers prioritize preventative rather than reactive self-care habits.
Workshop Question - How could your brand prioritize preventative solutions?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
27,429 Total Clicks
Date Range:
Mar 18 — Nov 19
Trending:
Fresh and Mild
Consumer Insight Topics:

Featured Examples

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