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Full-Coverage Protective Foundations

Maybelline's Dream Urban Cover Shields Skin from Pollution

— August 20, 2019 — Fashion
People who want to get more out of their makeup are demanding multitasking formulas that add value to their daily lives like Maybelline's new Dream Urban Cover. The product is not only a lightweight, full-coverage foundation with broad-spectrum SPF 50 but also an antioxidant-rich makeup item that's useful for shielding the skin from environmental stressors—which cities are full of.

The 16-shade foundation range helps to prevent the adhesion of pollution particles to the skin and can be effortlessly applied with the fingertips, a beauty sponge or a makeup brush. Maybelline's Dream Urban Cover is offered in shades like Fair Porcelain, Sun Beige and Java, all of which help to provide a natural-looking finish that leaves the skin better able to defend itself from pollutants.
Trend Themes
1. Multitasking Formulas - The demand for multitasking formulas in makeup presents an opportunity for companies to create products that add value to consumers' daily lives.
2. Environmental Protection - The trend of protective foundations that shield the skin from environmental stressors allows for the development of innovative products that cater to consumers' growing concerns about pollution.
3. Effortless Application - The trend towards foundations that can be easily applied with fingertips, beauty sponge, or makeup brush opens doors for companies to create products that prioritize convenience and ease of use for consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the demand for multitasking formulas and develop innovative makeup items that provide added value to consumers' daily routines.
2. Skincare - The skincare industry can explore the trend of protective foundations to create innovative products that protect the skin from environmental stressors and pollutants, catering to consumers' increasing focus on skincare routines.
3. Beauty Tools - The beauty tools industry can seize the opportunity of foundations that can be easily applied with fingertips, beauty sponge, or makeup brush, by creating innovative tools that enhance the application process and improve convenience for consumers.
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