The Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum is a new clean skincare product from the brand that boasts some makeup-like properties. While the product has a gel-like serum consistency, it promises to do so much more for the skin by offering protection from pollution as well as a bronzed glow. On top of this, the product is brimming with nourishing, antioxidant-rich ingredients, from the brand's signature marula oil to cocoa powder.
When it comes to using the product, Drunk Elephant advises that consumers mix a pump into other daytime skincare products, such as sunscreen, an oil, a moisturizer or even another serum. The versatile product also has the potential to be used as a self-tanner when it is combined with lotion, cream or a body oil.
Key Themes Behind This Trend
- Clean Beauty Serums
- The integration of pollution protection and makeup-like properties in clean beauty serums offers an opportunity for companies to cater to environmentally-conscious consumers seeking multifunctional products.
- Mixable Skincare Products
- The trend of mixable skincare products creates an opportunity for cosmetics companies to introduce versatile products that can be customized to meet individual consumer needs.
- Nourishing Antioxidant Ingredients
- The increasing consumer interest in natural, antioxidant-rich ingredients in skincare products creates an opportunity for cosmetics companies to create high-quality, nourishing skincare products.
Where This Applies
- Cosmetics Manufacturing
- Cosmetics manufacturers have an opportunity to develop clean, multifunctional beauty serums that cater to consumers seeking pollution protection and makeup-like benefits.
- Skincare Product Development
- Developing mixable skincare products with nourishing antioxidant ingredients can be a disruptive innovation opportunity in the skincare product development industry.
- Environmental Protection Industry
- The trend towards clean beauty products with pollution protection presents an opportunity for companies in the environmental protection industry to collaborate with cosmetics companies in the manufacturing of clean, eco-friendly beauty products.
