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Anti-Anxiety Accessory

Daily accessories are incorporated with anxiety-reducing functions

Trend - The growth of anxiety-reducing accessories–whether used in sleep or during day-to-day routines–can be linked to the slow destigmatization of mental health issues in North America, and the rise of the "wellness" industry.

Insight - In recent years, consumers in North America have increasingly focused in on their mental health–which has prompted the growth of industries, products and services that cater to consumers who prioritize their mental wellbeing. Consumers now work longer hours while juggling their personal responsibilities and activities–leading to more burnout than people have historically experienced in North America. Thus, the incorporation of stress-reducers into small aspects of their routines allow consumers simple but effective ways to balance their lives.
Workshop Question - How could your brand alleviate employee or customer stress?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
60,658 Total Clicks
Date Range:
Feb 18 — Nov 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

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