Daily accessories are incorporated with anxiety-reducing functions
Trend - The growth of anxiety-reducing accessories–whether used in sleep or during day-to-day routines–can be linked to the slow destigmatization of mental health issues in North America, and the rise of the "wellness" industry.
Insight - In recent years, consumers in North America have increasingly focused in on their mental health–which has prompted the growth of industries, products and services that cater to consumers who prioritize their mental wellbeing. Consumers now work longer hours while juggling their personal responsibilities and activities–leading to more burnout than people have historically experienced in North America. Thus, the incorporation of stress-reducers into small aspects of their routines allow consumers simple but effective ways to balance their lives.
Insight - In recent years, consumers in North America have increasingly focused in on their mental health–which has prompted the growth of industries, products and services that cater to consumers who prioritize their mental wellbeing. Consumers now work longer hours while juggling their personal responsibilities and activities–leading to more burnout than people have historically experienced in North America. Thus, the incorporation of stress-reducers into small aspects of their routines allow consumers simple but effective ways to balance their lives.
Workshop Question - How could your brand alleviate employee or customer stress?
Trend Themes
1. Mental Health Accessibility - As mental health issues continue to be destigmatized, the demand for products and services that cater to enhancing one's mental wellbeing grows, providing opportunities for businesses to provide accessible solutions.
2. Natural Healthcare - The growth of the natural healthcare product and service industry signifies that consumers are seeking affordable alternatives to manage stress and anxiety, opening opportunities for businesses to create cost-effective solutions.
3. Cbd-infused Products - More mainstream products are being infused with CBD properties, signaling more widespread acceptance and making it more commonplace, providing opportunities for businesses to include them in common everyday products.
Industry Implications
1. Wellness Industry - As people become more interested in taking care of their mental and physical health, wellness businesses and professionals can develop products and services to cater to the growing demand for accessible solutions.
2. Health and Beauty Industry - As consumers seek out natural solutions for managing stress, businesses in the health and beauty industry can tap into the demand for organic ingredients and create simple products that enhance mental wellbeing.
3. Home Textiles Industry - As Morgan Home Fashions has demonstrated, home textile companies can incorporate CBD-infused properties into their products, offering customers a way to experience the calming effects of CBD.
