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Stationery Aesthetic

For back-to-school, brands are drawing product inspiration from stationery

Trend - As consumers gear up for returning to school, companies offer whimsical products that draw inspiration from stationery. These are mostly part of novelty collections that merely draw on the aesthetic of notebooks, pens, and the like, instead of actually serving as conventionally functioning stationery.

Insight - Functionality trumps aesthetics for certain products, especially when said products are perceived to be disposable. For early Gen Zers, the personal brand takes precedence and it is strongly tied to the school environment. In the quest for accurate self-expression, many Gen Zers look for novelty products that will enable them to do so. In light of this, the industry presents a prosperous niche where disposable products can be used to inspire ones with a lengthier lifespan.
Workshop Question - How could your brand curate a product that allows consumers a path for self-expression?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
81,691 Total Clicks
Date Range:
Jan 18 — Nov 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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