For back-to-school, brands are drawing product inspiration from stationery
Trend - As consumers gear up for returning to school, companies offer whimsical products that draw inspiration from stationery. These are mostly part of novelty collections that merely draw on the aesthetic of notebooks, pens, and the like, instead of actually serving as conventionally functioning stationery.
Insight - Functionality trumps aesthetics for certain products, especially when said products are perceived to be disposable. For early Gen Zers, the personal brand takes precedence and it is strongly tied to the school environment. In the quest for accurate self-expression, many Gen Zers look for novelty products that will enable them to do so. In light of this, the industry presents a prosperous niche where disposable products can be used to inspire ones with a lengthier lifespan.
Insight - Functionality trumps aesthetics for certain products, especially when said products are perceived to be disposable. For early Gen Zers, the personal brand takes precedence and it is strongly tied to the school environment. In the quest for accurate self-expression, many Gen Zers look for novelty products that will enable them to do so. In light of this, the industry presents a prosperous niche where disposable products can be used to inspire ones with a lengthier lifespan.
Workshop Question - How could your brand curate a product that allows consumers a path for self-expression?
Trend Themes
1. Stationery Aesthetic - Companies are drawing product inspiration from stationery to cater to the personal brand and self-expression of early Gen Zers.
2. Nostalgic Collaboration - Collaborations that combine iconic products from different generations can capture the hearts of Millennial moms and their children alike.
3. Subtle Theme Incorporation - Incorporating subtle and timely themes into products, like back-to-school, can capture consumers anticipating the time of year again.
Industry Implications
1. Beauty and Cosmetics - Innovation opportunities involve partnering with brands that cater to youth and inspiration for self-expression, or manufacturing products in collaboration with elementary school brands.
2. Pet Products - There's a niche opportunity to manufacture pet products that resemble popular school supplies as part of a diverse toy collection.
3. Footwear - Creating products that incorporate subtle and timely themes can appeal to consumers anticipating certain times of year and can be used during festive seasons.
5 Featured, 45 Examples:
141,578 Total Clicks
Date Range:
Jan 18 — Nov 19
Trending:
Warm
Consumer Insight Topics:
