LiP SMACKER is now sharing a collection of Crayola lip balms and glosses that are boldly colored and packaged just like the iconic crayons. The LiP SMACKER x Crayola collaboration matches some of the best flavors with iconic colors from Crayola, introducing a way for consumers to swipe their lips with shades like Jazzberry Jam, Granny Smith Apple, Banana Mania and more.
The collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack. The Crayola crayon-shaped lip balms and lip glosses have the potential to appeal to a wide range of audiences, as the nostalgic products will capture the hearts of Millennial moms and their children alike.
What's Driving This Trend
- Crayon-inspired Lip Cosmetics
- The trend of creating lip cosmetics inspired by crayons offers an opportunity for companies to tap into nostalgia and capture the attention of both Millennials and their children.
- Iconic Flavor-color Matches
- The trend of matching iconic flavors with corresponding colors from popular brands like Crayola presents an opportunity for innovative product collaborations and unique sensory experiences in the cosmetics industry.
- Nostalgic Packaging
- The trend of using nostalgic packaging, such as crayon-shaped lip balms and lip glosses, enables companies to evoke emotions and create a connection with consumers, emphasizing the importance of visual appeal in the beauty industry.
Who This Affects Most
- Cosmetics
- The cosmetics industry can take advantage of the trend by developing crayon-inspired lip products that appeal to consumers' sense of nostalgia and offer a playful twist on traditional cosmetics.
- Food and Beverage
- The food and beverage industry can explore collaborations with cosmetic companies to create flavor-inspired lip products that align with popular food and drink brands, creating a unique cross-industry marketing opportunity.
- Toys and Games
- The toys and games industry can partner with cosmetic brands to create lip products with packaging inspired by popular toy brands, offering a fun and interactive experience for consumers.
