LiP SMACKER Created a Collection of Crayola Lip Balms and Glosses
Laura McQuarrie — May 8, 2019 — Fashion
References: lipsmacker & prnewswire
LiP SMACKER is now sharing a collection of Crayola lip balms and glosses that are boldly colored and packaged just like the iconic crayons. The LiP SMACKER x Crayola collaboration matches some of the best flavors with iconic colors from Crayola, introducing a way for consumers to swipe their lips with shades like Jazzberry Jam, Granny Smith Apple, Banana Mania and more.
The collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack. The Crayola crayon-shaped lip balms and lip glosses have the potential to appeal to a wide range of audiences, as the nostalgic products will capture the hearts of Millennial moms and their children alike.
The collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack. The Crayola crayon-shaped lip balms and lip glosses have the potential to appeal to a wide range of audiences, as the nostalgic products will capture the hearts of Millennial moms and their children alike.
Trend Themes
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Crayon-inspired Lip Cosmetics — The trend of creating lip cosmetics inspired by crayons offers an opportunity for companies to tap into nostalgia and capture the attention of both Millennials and their children.
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Iconic Flavor-color Matches — The trend of matching iconic flavors with corresponding colors from popular brands like Crayola presents an opportunity for innovative product collaborations and unique sensory experiences in the cosmetics industry.
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Nostalgic Packaging — The trend of using nostalgic packaging, such as crayon-shaped lip balms and lip glosses, enables companies to evoke emotions and create a connection with consumers, emphasizing the importance of visual appeal in the beauty industry.
Industry Implications
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Cosmetics — The cosmetics industry can take advantage of the trend by developing crayon-inspired lip products that appeal to consumers' sense of nostalgia and offer a playful twist on traditional cosmetics.
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Food and Beverage — The food and beverage industry can explore collaborations with cosmetic companies to create flavor-inspired lip products that align with popular food and drink brands, creating a unique cross-industry marketing opportunity.
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Toys and Games — The toys and games industry can partner with cosmetic brands to create lip products with packaging inspired by popular toy brands, offering a fun and interactive experience for consumers.
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