Category
Lifestyle
Assisted Choices
Trend cluster
Category
Restricted
Holiday
Traditional holiday foods accommodate varying diets.
2.0
Trend score
Trend
What is the Restricted Holiday trend?
Restricted Holiday: The holiday season is typically known as a time of indulgence, however chosen or required dietary restrictions can impede how much some consumers are actually able to take part in holiday festivities. The reaction to these lifestyle changes has been the growth of traditional holiday goods that accommodate various dietary restrictions.
Insight
The consumer insight behind the Restricted Holiday trend
The growth of chosen dietary restrictions comes as consumers seek out new and alternatives methods of accomplishing their health-related goals–whether that's related to fitness or nutrition. As consumers prioritize balance in life, they seek out ways to both indulge in recreational activities, while maintaining their personal values and day-to-day routines.
Trend themes
Themes within the Restricted Holiday trend
Three behaviours holding the trend together01
Accommodating Dietary Restrictions
As more consumers prioritize balance and indulgence while maintaining their dietary restrictions, the trend of accommodating diets during the holidays is growing.
02
Meat-Free and Plant-Based Alternatives
With the rise of vegetarianism and plant-based lifestyles, brands are offering meat-free and plant-based alternatives to holiday staple dishes.
03
Vegan and Dairy-Free Sweets
The introduction of vegan and dairy-free sweets allows for consumers with food intolerances to indulge in a flavorful treat this holiday season.
Industry implications
What the Restricted Holiday trend means for industry
Where the trend changes the playbookFor
Food Industry
As consumers become more conscious of their dietary restrictions and plant-based lifestyles, businesses must innovate to offer alternatives to traditional foods.
For
Health and Fitness Industry
The trend of dietary restrictions and alternative lifestyles has been driven by consumers prioritizing health and balance in their lives.
For
Meal Kit and Delivery Services Industry
Meal kit and delivery services have an opportunity to cater to consumers seeking easy-to-make, plant-based alternative meals during the holidays.
Workshop question
How could your brand prioritize balance in its customers' lives?
Trend signals
Trend signals for Restricted Holiday
Trend score 2.0 out of 10, from popularity 29%, activity 22%, freshness 9%.
Popularity29%
Activity22%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Restricted Holiday trend
5 featured examples from Oct 19, 2018 to Nov 6, 2019CategoryEco
Meat-Free Christmas Menus
IKEA Announced Its Christmas Menu for 2019 Will Be Free of Meat
Restaurants can seize the opportunity to create innovative and delicious plant-based Christmas menus, attracting customers who are seeking meat-free options during the holiday sea…
CategoryLifestyle
Plant-Based Thanksgiving Meal Boxes
Purple Carrot's Vegan Thanksgiving Kit Has Five Festive Dishes
Disruptive Innovation Opportunity: Provide plant-based meal delivery services tailored for special occasions like Thanksgiving.
CategorySocial Good
Festive Vegan Fudges
Sainsbury is Launching a New Range of Festively Flavored Vegan Fudges
The food and beverage industry can capitalize on the growing demand for vegan treats by offering more plant-based options, highlighting locally-sourced ingredients, and emphasizin…
CategoryLifestyle
Gluten-Free Cauliflower Stuffings
Green Giant's Riced Cauliflower Stuffing is Ready in Minutes
Green Giant's Riced Cauliflower Stuffing is an innovation opportunity for food companies in developing new gluten-free or plant-based holiday meal options.
CategoryLifestyle
Vegan Wellington Dishes
Asda's Vegan-Friendly Christmas Range Includes a Chickpea Wellington
Supermarkets can capitalize on the rising demand for plant-based options by offering a wide variety of vegan-friendly products and alternative Christmas meals.
