Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Pocket
Flatpack
The flatpack function extends to wallet-sized products and accessories.
5.0
Trend score
Trend
What is the Pocket Flatpack trend?
Pocket Flatpack: Brands are taking advantage of the practicality of flatpack design and extending the format beyond the parameters of furniture and travel categories. This shift entails pocket-friendly products that might come in handy on-the-go.
Insight
The consumer insight behind the Pocket Flatpack trend
Convenience is a major consumer concern and as urban populations move toward more dynamic lifestyles, there will be a demand for everyday products to meet this shift. Functional tools that are optimized to fit into one’s pocket, purse or backpack deliver on-the-go ease through easy storage and thus, become the epitome of convenience-centric objects as they are omnipresent and can perform on-demand.
Trend themes
Themes within the Pocket Flatpack trend
Three behaviours holding the trend together01
Pocket-Friendly Products
Growth of practical and pocket-friendly products optimized for on-the-go use, satisfying consumer demand for convenience.
02
Flatpack Design
Rising trend of flatpack design being applied to various product categories, streamlining and optimizing storage and transportation for consumers.
03
DIY and Interactive Products
Increasing demand for interactive customer experiences and DIY products, driving creative opportunities to blur the line between consumers and manufacturers.
Industry implications
What the Pocket Flatpack trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Companies in the consumer goods industries should start incorporating flatpack design elements into their product lines to meet the practical demands of their customers.
For
Travel and Hospitality
Incorporating pocket-friendly products into travel and hospitality industries offers opportunities for increased convenience and better services for customers.
For
Sustainability Industry
Manufacturers in the sustainability industry can develop reusable flatpack products as a viable, eco-friendly option for consumers to reduce their reliance on single-use plastic and disposable materials.
Workshop question
In what facets of your company can flatpack be applied as a concept?
Trend signals
Trend signals for Pocket Flatpack
Trend score 5.0 out of 10, from popularity 65%, activity 78%, freshness 9%.
Popularity65%
Activity78%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pocket Flatpack trend
6 featured examples from Mar 17, 2018 to Oct 31, 2019CategoryArt & Design
Flat-Packed Wallet-Sized Cutlery
The 'GoSun Flatware' Eliminates the Need for Single-Use Plastics
There is an opportunity for cutlery companies to develop more reusable designs and address the need for hygienic, reusable alternatives to single-use plastics.
CategoryArt & Design
Flat-Pack Pour-Over Coffee Brewers
The MiiR 'Pourigami' is Perfect for Java Preparation Anywhere
Disruptive innovation opportunity: Introduce new manufacturing processes to create innovative, flat-pack pour-over coffee brewers, attracting coffee equipment manufacturers.
CategoryArt & Design
Bendable Steel Decor Products
The '2D:3D' Product Range Requires Users to Finishing Upon Receiving
The perforated steel finishing process used in the 2D:3D product range could be adapted by furniture designers to create more customizable, DIY-friendly products.
CategoryTech
Flatpack Smartphone Stand Cases
The Uniq Creation 'Transforma Ligne' iPhone Case is Sturdy
Disruptive innovation opportunity: Explore new designs and materials for mobile accessories that cater to the growing demand for usability and mobility.
CategoryArt & Design
Flatpack Toiletry Organizers
The Ezra Arthur Flat Folio Dopp Kit Has a Strong Leather Construction
Disruptive innovation opportunities arise in developing high-end and well-crafted travel accessories, catering to the needs of frequent travelers.
CategoryLife-Stages
Wallet-Sized Chess Sets
The Card Chess Set is 3D-Printed and Ultra-Compact
Disruptive innovation opportunity: Develop innovative gaming products that are more portable and accessible to a wider audience.
