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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Cruelty-Free Holiday

Food brands make a statement with exclusively cruelty-free holiday foods

Trend - Beyond simply offering appealing cruelty-free options to their consumer base, food brands are launching campaigns and product lines for the holidays that feature exclusively vegan and vegetarian options. Signifying an even deeper commitment to reducing harm related to the production of animal products, this shift sees brands putting a higher value on reducing environmental impact.

Insight - A growing number of consumers are eliminating meat and animal products from not only their diet but their entire lives, motivated by the need to feel that their purchasing power aligns with their most deeply held values. As young consumers, in particular, tend to see the brands and products they purchase from as an extension of themselves, there's a desire to only engage with those who demonstrate a clear and strong commitment to these shared values.
Workshop Question - What's one cause that your consumer base cares about deeply? What are some ways you could make a big statement about your company's commitment to that cause?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
32,467 Total Clicks
Date Range:
Nov 18 — Nov 19
Trending:
This Quarter and Untested
Consumer Insight Topics:

Featured Examples

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