Gifts that aren’t specific to any one gender are marketed as such
Trend - As gender neutrality continues its prevalance across art and design-related industries, genderless gifting is increasingly popular among consumers. Whether in design or function, brands are promoting the gender-neutral qualities of their giftable products to appeal to wider audiences.
Insight - Consumers, particularly Gen Z and Millennials, are no longer using gender as the sole expression of their identities. As progressive discourse enters the mainstream, so do consumers who are concerned with self-expression regardless of their gender. For brands to focus on gender-neutrality means acknowledging this consumer, who is more loyal to companies that give them nonjudgmental freedom to present how they choose.
Insight - Consumers, particularly Gen Z and Millennials, are no longer using gender as the sole expression of their identities. As progressive discourse enters the mainstream, so do consumers who are concerned with self-expression regardless of their gender. For brands to focus on gender-neutrality means acknowledging this consumer, who is more loyal to companies that give them nonjudgmental freedom to present how they choose.
Workshop Question - How could your brand prioritize gender neutrality?
Trend Themes
1. Genderless Gifting - The trend of gender neutrality is influencing the gifting industry to become more inclusive, appealing to a wider audience, and providing self-expression opportunities for consumers.
2. Personalization - The growing interest in self-expression, driven by Gen Z and Millennials, is creating opportunities for brands to create personalized products and experiences that cater to individual preferences and identities.
3. Non-toxic Living - The trend towards healthy and non-toxic living is influencing the fragrance and beauty industries, creating the opportunity for brands to create transparent ingredient lists and develop safe, non-toxic products which appeal to eco-conscious consumers.
Industry Implications
1. Beauty & Cosmetics - The demand for makeup and fragrances which promote self-expression, inclusivity and transparency are creating opportunities for innovative and challenging new products and brands in the beauty industry.
2. E-commerce - The growing trend towards personalization and consumer engagement creates new opportunities for e-commerce companies, fueled by the desire for unique, one-of-a-kind, and customizable products and experiences.
3. Gift Industry - The trend of genderless gifting is changing the industry by providing new channels for self-expression and inclusiveness in gift-giving by appealing to eco-friendly and socially conscious consumers.
