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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,331 more

Genderless Gifting

Gifts that aren’t specific to any one gender are marketed as such

Trend - As gender neutrality continues its prevalance across art and design-related industries, genderless gifting is increasingly popular among consumers. Whether in design or function, brands are promoting the gender-neutral qualities of their giftable products to appeal to wider audiences.

Insight - Consumers, particularly Gen Z and Millennials, are no longer using gender as the sole expression of their identities. As progressive discourse enters the mainstream, so do consumers who are concerned with self-expression regardless of their gender. For brands to focus on gender-neutrality means acknowledging this consumer, who is more loyal to companies that give them nonjudgmental freedom to present how they choose.
Workshop Question - How could your brand prioritize gender neutrality?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
42,006 Total Clicks
Date Range:
Feb 18 — Nov 19
Trending:
Recent and Warm
Consumer Insight Topics:

Featured Examples

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