Kids' toys evolve to offer elements of environmental awareness
Trend - As environmental awareness and sustainable lifestyles continue to be top of mind, a desire to instill similar values in kids is on the rise. As a result, the toy industry is expanding their offerings with activities and play sets that offer education on everything from food sustainability to concerns over ocean plastic.
Insight - Conscious consumers are looking beyond the mere impact and influence that they individually have on the environment, and instead they’re looking to instill those values and sentiments onto future generations. Realizing that the fight to save the planet requires much more generational engagement, a desire to impart knowledge onto children at a younger age is becoming more prominent. Thus, products and activities that offer more approachable ways to learn about the social and environmental impact of certain actions is becoming more readily available.
Insight - Conscious consumers are looking beyond the mere impact and influence that they individually have on the environment, and instead they’re looking to instill those values and sentiments onto future generations. Realizing that the fight to save the planet requires much more generational engagement, a desire to impart knowledge onto children at a younger age is becoming more prominent. Thus, products and activities that offer more approachable ways to learn about the social and environmental impact of certain actions is becoming more readily available.
Workshop Question - What role are you as a company playing in terms of educating and influencing future generations on areas related to social good or the environment?
Trend Themes
1. Environmental Education for Children - As environmental awareness and sustainable lifestyles continue to become top of mind, a desire to instill similar values in kids is on the rise.
2. Sustainable Toy Industry - The toy industry is expanding their offerings with activities and play sets that offer education on everything from food sustainability to concerns over ocean plastic.
3. Toy Repurposing Programs - Repurposing programs for toys, such as LEGO Replay, are becoming more popular as people become more conscious of waste.
Industry Implications
1. Educational Toy Industry - The toy industry is expanding their offerings with products that offer an environmentally friendly education.
2. Sustainable Manufacturing Industry - Sustainable manufacturing practices are the key to creating eco-friendly toys and products in general.
3. Environmental Protection Industry - A focus on instilling environmental values in children and creating toys that promote sustainability offers opportunities for businesses in the environmental protection industry.
6 Featured, 54 Examples:
120,280 Total Clicks
Date Range:
Mar 17 — Mar 20
Trending:
Average
Consumer Insight Topics:
