Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Cuisine
Brands facilitate at-home cooking for cannabis-based recipes.
4.1
Trend score
Trend
What is the Cannabis Cuisine trend?
Cannabis Cuisine: Brands in the cannabis industry are facilitating more sophisticated forms of consuming the plant by offering magazines, recipes and cooking classes for consumers’ in this space to try out at home.
Insight
The consumer insight behind the Cannabis Cuisine trend
As consumers in North America become accustomed to the now ubiquitous nature of the cannabis industry, they’re looking for ways to incorporate it into every aspect of their lives. With consumers now appreciating DIY projects and rituals that make them feel like they have more control over their habits, the diverse potential of cannabis allows consumers to the opportunity to better engage with the industry.
Trend themes
Themes within the Cannabis Cuisine trend
Three behaviours holding the trend together01
DIY Engagement with Cannabis Industry
As consumers become more comfortable with the cannabis industry, DIY opportunities like cooking classes and culinary journals provide a way for them to engage and take control of their experience.
02
Design-Centered Cannabis Magazines
The rise of design-focused cannabis magazines highlight the mainstreaming of cannabis as an ingredient and health aid.
03
Cannabis-Infused Personal Care Products
Cannabis brands are innovating within the personal care industry, offering canna-friendly products like topicals and salves.
Industry implications
What the Cannabis Cuisine trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The rise of cannabis cooking classes, cannabis-specific magazines, and personal care products infused with cannabis fits into the larger trend of the industry's diversification.
For
Personal Care Industry
The cannabis-infused personal care products industry provides opportunities for disruption and innovation within the health and wellness sphere.
For
Print Media Industry
Design-forward cannabis-specific publications like Kitchen Toke represent new opportunities for publishers to create niche, on-trend print products that cater to specific segments of consumers.
Workshop question
How could your brand incorporate elements of DIY into its product/service?
Trend signals
Trend signals for Cannabis Cuisine
Trend score 4.1 out of 10, from popularity 61%, activity 53%, freshness 9%.
Popularity61%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Cannabis Cuisine trend
4 featured examples from Oct 2, 2018 to Nov 26, 2019CategoryLifestyle
Inclusive Cannabis Lifestyle Brands
Oracle Infused Grants Access to Cannabinoid Personal Care
Disruptive innovation opportunity: Incorporate cannabis into luxury goods markets, offering high-quality and premium cannabis-infused products.
CategoryMarketing
Culinary Cannabis Magazines
Kitchen Toke Spotlights Gourmet Cannabis Recipes
Opportunity for cannabis companies to expand their product offerings and cater to the growing demand for high-quality cannabis edibles and wellness products.
CategoryLifestyle
Cannabis-Focused Cooking Classes
The Cannabis Cooking Company Offers Educational Cooking Classes
Industry can explore the incorporation of cannabis-infused products into their offerings, ranging from restaurants to packaged foods.
CategoryLifestyle
Cannabis Cooking Journals
The Cooking Journal by Goldleaf Helps to Track Culinary Adventures
The food and beverage industry has an opportunity to create and market cannabis-infused ingredients and products, as well as develop educational resources around cooking with cann…
