Category
Business
Assisted Conversion
Trend cluster
Category
Secure
Rideshare
Rideshare services adopt enhanced security features for the comfort of passengers.
2.7
Trend score
Trend
What is the Secure Rideshare trend?
Secure Rideshare: The popularity of rideshare services has resulted in a need for companies in this industry to ensure the security of passengers and drivers–which they're doing with features like trip-recording tech and female-only services.
Insight
The consumer insight behind the Secure Rideshare trend
Brands and institutions in North America have faced intensifying scrutiny for how they conduct their business as consumers become increasingly passionate about social issues like female empowerment and safety. With the ability to give voice to their concerns on social media, consumers have more power than ever before in dictating the direction brands are able to go in–and brands are now introducing both preventative and reactive measures to ensure that their customers' needs are met.
Trend themes
Themes within the Secure Rideshare trend
Three behaviours holding the trend together01
Enhanced Security Features in Rideshare Services
Rideshare services are adopting enhanced security features, including trip-recording tech and female-only services, to ensure the safety of passengers and drivers.
02
Consumer Demand for Female Empowerment and Safety
North American brands and institutions are facing increasing scrutiny from consumers who are passionate about social issues like female empowerment and safety, and are demanding more preventative and reactive measures in response.
03
Rideshare-Specific Insurance Plans
Insurance companies like INSHUR are offering rideshare-specific insurance policies that are affordable, fully digital, and easy to personalize to provide protection and peace of mind for both drivers and passengers.
Industry implications
What the Secure Rideshare trend means for industry
Where the trend changes the playbookFor
Transportation
The rideshare industry is at the forefront of enhancing safety and security features for passengers and drivers alike, which presents opportunities for innovation in transportation services and technologies.
For
Insurance
Insurance companies are recognizing the need for tailored insurance policies to meet the unique demands of rideshare drivers, creating opportunities to disrupt the insurance industry and offer flexible, affordable coverage options.
For
Technology
As rideshare companies continue to utilize technology to enhance safety and convenience features, there are opportunities for innovation in areas such as GPS, trip recording, and in-app safety features.
Workshop question
How could your brand better prioritize accountability and/or customer safety?
Trend signals
Trend signals for Secure Rideshare
Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 9%.
Popularity45%
Activity28%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Secure Rideshare trend
4 featured examples from Mar 15, 2018 to Nov 21, 2019CategoryBusiness
Female-Only Ride-Share Services
DriveHer is Offering Toronto Women a Safe Ride Home
Established ride-share companies and startups can benefit from creating gender-specific ride options for women.
CategorySocial Good
Rideshare Trip Audio-Recordings
Uber Will Begin Audio-Recording Trips to Protect Its Passengers
The introduction of audio-recording trips as a safety feature in the rideshare industry opens up opportunities for further disruptive innovations in passenger safety.
CategoryTech
Rideshare-Specific Insurance Plans
INSHUR's UBER Car Insurance Policy is Fully Digital
INSHUR's all digital and personalized platform disrupts the traditional insurance industry.
CategoryBusiness
Ride-Hailing Safety Check-Ins
Uber's New RideCheck Feature is Able to Detect Crashes and More
Companies in the transportation industry can benefit by implementing RideCheck features to prioritize the safety of their passengers.
