Uber has announced it will be giving out rewards to riders who are shopping on the Cargo app during their trip. The companies have agreed to an exclusive world wide agreement in 2018. The Cargo app will contain a number of different items that were selected by Uber, including Apple products, the Nintendo Switch, Away Luggage, as well as Glossier cosmetics. Users can also purchase in-ride entertainment in the app form Universal Studios, where content is priced between $5 and $10 with discounts for multiple purchases.
The program will provide shoppers 10% of their money from purchases back in Uber credits. Uber drivers will also be paid 25% of the total purchased amount.
Uber riders can access the program on either iOS or Android devices
Image Credit: Cargo/Uber
Key Themes Behind This Trend
- Ride-hailing Shopping
- Opportunity for ride-hailing companies to partner with e-commerce platforms and offer rewards for in-ride shopping.
- In-ride Entertainment
- Disruptive potential for offering in-ride entertainment options to enhance the passenger experience and generate additional revenue streams.
- Cashback Programs
- Growing trend of implementing cashback programs in transportation services to incentivize customer loyalty and increase engagement.
Where This Applies
- Ride-hailing
- Ride-hailing companies can leverage partnerships with e-commerce platforms to expand their service offerings and drive customer engagement.
- E-commerce
- Opportunity for e-commerce platforms to tap into the ride-hailing market by providing in-ride shopping experiences and exclusive discounts.
- Entertainment
- In-ride entertainment industry can explore collaborations with ride-hailing companies to deliver media content and enhance the passenger experience.
