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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Temporary Tattoo 2.0

Updates to the positioning and formulations of temporary tattoos

Trend - As tattoos have become more accepted and more common over the years, brands selling temporary tattoos have made considerable strides in making their offerings more similar to permanent tattoos. This includes not only the experience, by way of having them done by a professional in a studio setting, but also in terms of their longevity and realism as well.

Insight - Millennial and Gen Z consumers place a lot of value on products and services that help them to express themselves, leading brands who offer to enable that expression in a fresh and innovative way to have a huge upper hand when it comes to appealing to those demographics. Though the inspiration for this particular shift came from something that was permanent, this more temporary update appeals to this group using a best-of-both-worlds angle.
Workshop Question - What's a product or service your core customer loves? How could you reinvent that product by focusing on solving its main drawback?
4 Featured, 26 Examples:
48,410 Total Clicks
Date Range:
Mar 19 — Nov 19
This Quarter and Hot
Consumer Insight Topics:

Featured Examples

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