Updates to the positioning and formulations of temporary tattoos
Trend - As tattoos have become more accepted and more common over the years, brands selling temporary tattoos have made considerable strides in making their offerings more similar to permanent tattoos. This includes not only the experience, by way of having them done by a professional in a studio setting, but also in terms of their longevity and realism as well.
Insight - Millennial and Gen Z consumers place a lot of value on products and services that help them to express themselves, leading brands who offer to enable that expression in a fresh and innovative way to have a huge upper hand when it comes to appealing to those demographics. Though the inspiration for this particular shift came from something that was permanent, this more temporary update appeals to this group using a best-of-both-worlds angle.
Insight - Millennial and Gen Z consumers place a lot of value on products and services that help them to express themselves, leading brands who offer to enable that expression in a fresh and innovative way to have a huge upper hand when it comes to appealing to those demographics. Though the inspiration for this particular shift came from something that was permanent, this more temporary update appeals to this group using a best-of-both-worlds angle.
Workshop Question - What's a product or service your core customer loves? How could you reinvent that product by focusing on solving its main drawback?
Trend Themes
1. Temporary Tattoo Realism - Temporary tattoo brands offering more realistic tattoos, mirroring the experience of permanent tattoos at a fraction of the commitment and cost.
2. Temporary Tattoo Pop-ups - Temporary tattoo pop-up shops attracting millennials and Gen Z customers with quick, trendy and commitment-free options.
3. Semi-permanent Tattoo Products - The growing popularity of semi-permanent tattoo products that offer a painless and commitment-free experience for customers who want to experiment with body art.
Industry Implications
1. Cosmetic Industry - Temporary tattoo markers and ink products could be marketed by large cosmetic companies and sold in drugstores, grocery store chains, and online.
2. Retail Industry - Retail stores can launch temporary tattoo pop-ups to attract young customers and promote new product lines.
3. Art Industry - Brands can establish collaborations with tattoo artists to create exclusive designs and promote limited edition collections and products.
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Date Range:
Mar 19 — Nov 19
Trending:
Hot
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