Category
Lifestyle
Assisted Choices
Trend cluster
Category
Giftable
Cannabis
Cannabis brands offer giftable products for special occasions.
4.0
Trend score
Trend
What is the Giftable Cannabis trend?
Giftable Cannabis: Cannabis brands are entering the business of gifting by offering specially curated products that serve as presents for various occasions. Whether seasonal or for special occasions, these items tap into the preferences of wellness-minded consumers.
Insight
The consumer insight behind the Giftable Cannabis trend
The benefits of wellness-related gifting for consumers is that the category is so diverse in its offerings, but can still be personalized to the preferences of those being gifted to. Today's minimalist consumer often receives gifts based on need rather than excess, and so balancing indulgence with health offers the perfect opportunity to curate a novel but useable item.
Trend themes
Themes within the Giftable Cannabis trend
Three behaviours holding the trend together01
Wellness-related gifting
Offering specially curated products that balance indulgence with health offers the perfect opportunity to curate a novel but useful item.
02
Cannabis gifting
Cannabis brands are tapping into the preferences of wellness-minded consumers by offering specially curated products that serve as presents for various occasions.
03
Adult Advent Calendars
Advent calendars have been increasingly geared towards adults, and the introduction of CBD-infused chocolates as essential for winter wellness presents opportunities for more product variety.
Industry implications
What the Giftable Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis industry
The increasing trend of cannabis gifting presents opportunities for cannabis brands to expand their product line and cater to wellness-minded consumers.
For
Health and wellness industry
The trend of wellness-related gifting provides opportunities for health and wellness brands to create products for special occasions that balance indulgence with health.
For
Food industry
The trend of adult advent calendars presents opportunities for food brands to create unique products and flavors that cater to wellness-minded and cannabis consumers.
Workshop question
How could your brand curate specialty gifts for its customers?
Trend signals
Trend signals for Giftable Cannabis
Trend score 4.0 out of 10, from popularity 50%, activity 61%, freshness 9%.
Popularity50%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Giftable Cannabis trend
4 featured examples from Nov 29, 2018 to Oct 9, 2019CategoryLifestyle
Cannabis Shop Bouquets
The Sweet Flower Cannabis Boutique is Sharing Bouquets for Mother's Day
The cannabis retail industry can take advantage of the trends by curating gift sets and offering complimentary bouquets to enhance the overall customer experience.
CategoryLifestyle
CBD Advent Calendars
This Adult Advent Calendar Shares CBD-Infused Chocolates Daily
Opportunity for disruptive innovation in the food and beverage industry by incorporating CBD into a wider range of products, such as snacks, drinks, and desserts.
CategoryLifestyle
All-Natural Seasonal CBD Supplements
The Lord Jones CBD Holiday Gumdrops Help with Seasonal Stress
Opportunity for disruptive innovation in the wellness industry by creating new and innovative products that promote relaxation and stress reduction.
CategoryLifestyle
Cannabis Greeting Cards
Kushkards Makes Cards for Occasions with a Slot for a Pre-Rolled Joint
Disruptive innovation opportunity: Explore partnerships with cannabis companies to tap into a new market segment by offering marijuana-themed greeting cards alongside traditional…
