Cannabis brands offer giftable products for special occasions
Trend - Cannabis brands are entering the business of gifting by offering specially curated products that serve as presents for various occasions. Whether seasonal or for special occasions, these items tap into the preferences of wellness-minded consumers.
Insight - The benefits of wellness-related gifting for consumers is that the category is so diverse in its offerings, but can still be personalized to the preferences of those being gifted to. Today's minimalist consumer often receives gifts based on need rather than excess, and so balancing indulgence with health offers the perfect opportunity to curate a novel but useable item.
Insight - The benefits of wellness-related gifting for consumers is that the category is so diverse in its offerings, but can still be personalized to the preferences of those being gifted to. Today's minimalist consumer often receives gifts based on need rather than excess, and so balancing indulgence with health offers the perfect opportunity to curate a novel but useable item.
Workshop Question - How could your brand curate specialty gifts for its customers?
Trend Themes
-
Wellness-related Gifting — Offering specially curated products that balance indulgence with health offers the perfect opportunity to curate a novel but useful item.
-
Cannabis Gifting — Cannabis brands are tapping into the preferences of wellness-minded consumers by offering specially curated products that serve as presents for various occasions.
-
Adult Advent Calendars — Advent calendars have been increasingly geared towards adults, and the introduction of CBD-infused chocolates as essential for winter wellness presents opportunities for more product variety.
Industry Implications
-
Cannabis Industry — The increasing trend of cannabis gifting presents opportunities for cannabis brands to expand their product line and cater to wellness-minded consumers.
-
Health and Wellness Industry — The trend of wellness-related gifting provides opportunities for health and wellness brands to create products for special occasions that balance indulgence with health.
-
Food Industry — The trend of adult advent calendars presents opportunities for food brands to create unique products and flavors that cater to wellness-minded and cannabis consumers.
