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Aesthetic Eco

Wearable purification or pollution-detecting items feature fashion-forward designs

Trend - Wearable purification or pollution-detecting items are now being created with aesthetics in mind. Whether in the form of clothing or masks, these products focus on both function and on employing designs that are fashion-forward.

Insight - Eco-consciousness is becoming increasingly important to consumers as they face or observe climate struggles that are occurring globally. However, for a long time leading an environmentally friendly lifestyle meant sacrificing important purchase motivators like convenience, design, or cost accessibility–leading to fewer people adopting eco-friendly lifestyles. Thus, the prioritization of products and services that are ethical but can also seamlessly transition into users' lives are crucial in motivating consumers to purchase.
Workshop Question - How could your brand offer seamless eco-friendly products/services?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
90,715 Total Clicks
Date Range:
Sep 18 — Nov 19
Trending:
New and Warm
Consumer Insight Topics:

Featured Examples

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