Wearable purification or pollution-detecting items feature fashion-forward designs
Trend - Wearable purification or pollution-detecting items are now being created with aesthetics in mind. Whether in the form of clothing or masks, these products focus on both function and on employing designs that are fashion-forward.
Insight - Personal safety is becoming increasingly important to consumers as they face or observe climate struggles and health-related issues that are occurring globally. However, many consumers don’t find current solutions feasible for their day-to-day lifestyles—whether that’s in function or aesthetics. Brands that are able to merge fashion and efficacy are appealing to the majority of consumers who are less likely to purchase an item if it doesn’t look or feel good.
Insight - Personal safety is becoming increasingly important to consumers as they face or observe climate struggles and health-related issues that are occurring globally. However, many consumers don’t find current solutions feasible for their day-to-day lifestyles—whether that’s in function or aesthetics. Brands that are able to merge fashion and efficacy are appealing to the majority of consumers who are less likely to purchase an item if it doesn’t look or feel good.
Workshop Question - How could your brand offer seamless eco-friendly products/services?
Trend Themes
1. Fashion-function Merging - Creating products with both function and aesthetics appeals to consumers who prioritize personal safety but are also fashion-conscious.
2. Portable Personal Air Quality Monitoring - Compact and portable devices that enable continuous air quality monitoring can help users avoid pollution exposure and provide real-time information.
3. Artificial Intelligence Integration - Integrating AI can allow for personalized environmental protection that takes into consideration the user's personal data and needs.
Industry Implications
1. Fashion & Apparel - The merging of fashion and function in wearables presents a disruptive innovation opportunity for the fashion and apparel industry.
2. Environmental Health & Safety - Developing air quality monitoring and personal protective devices presents a disruptive innovation opportunity for the environmental health and safety industry.
3. Beauty & Skincare - Integrating beauty and skincare functionalities in wearable personal protective devices, such as Seymourpowell's Atmosphère, presents a disruptive innovation opportunity for the beauty and skincare industry.
