Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco-Cannabis
Cannabis brands prioritize eco-friendly production and packaging.
3.5
Trend score
Trend
What is the Eco-Cannabis trend?
Eco-Cannabis: Cannabis brands, or brands that work in the cannabis space, are now taking deliberate steps to become more environmentally friendly. Whether in packaging or production, these brands are aiming to align fully with the associations to naturality that medical and recreational cannabis consumption offer.
Insight
The consumer insight behind the Eco-Cannabis trend
In an age where climate change and its consequences are being experienced or heard about around the world, consumers are more concerned with how the brands they purchase from are mitigating or contributing to these global issues. As consumers slowly move away from large convenience-focused corporations that tend to exacerbate climate problems, smaller brands with ethical production processes are what they turn to in order to align their purchase decisions with their values.
Trend themes
Themes within the Eco-Cannabis trend
Three behaviours holding the trend together01
Eco-Friendly Cannabis Packaging
Cannabis brands are prioritizing sustainable packaging to align their products with the naturality of cannabis consumption and mitigate climate issues.
02
Community Curated CBD Products
Platforms such as 'Hempesphere' are showcasing high-quality CBD products that are community curated, providing shoppers with honest reviews from other consumers that can aid them in making the best decision for their own situation.
03
Reclaimed Ocean Plastic Packaging
Companies such as Sana Packaging are introducing innovative THC and CBD packaging solutions made of 100% reclaimed ocean plastic in partnership with organizations like Oceanworks, in an effort to remove thousands of pounds of plastic waste from oceans and landfill sites.
Industry implications
What the Eco-Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Packaging
Eco-friendly cannabis packaging solutions are gaining momentum as consumers become increasingly concerned with environmental and ethical issues surrounding their purchases.
For
CBD Products
Community-curated platforms are gaining ground in the CBD industry as consumers turn to trusted reviews to navigate the crowded marketplace with greater ease.
For
Environmental Sustainability Solutions
Reclaimed ocean plastic packaging offers a solution to two issues at once: the wastefulness of the cannabis and other packaging industries, and the pollution crisis in our oceans.
Workshop question
How could your brand better adopt ethical production processes?
Trend signals
Trend signals for Eco-Cannabis
Trend score 3.5 out of 10, from popularity 45%, activity 52%, freshness 9%.
Popularity45%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Eco-Cannabis trend
4 featured examples from Aug 8, 2017 to Nov 19, 2019CategoryEco
Reclaimed Plastic Cannabis Packaging
Sana Packaging's Lids are Made with 100% Ocean Plastic
Sustainable innovation in cannabis packaging, such as the use of reclaimed ocean plastic, can differentiate companies and appeal to environmentally conscious consumers.
CategoryTech
Curated CBD Product Platforms
'Hempesphere' Showcases Community-Approved Wellness Products
The rise of community-curated CBD products presents an opportunity for ecommerce companies to create platforms that allow customers to discover and purchase the best CBD products.
CategoryLifestyle
Ceramic Cannabis Flower Jars
GanjaGold's Cannabis Packaging Design Includes Luxe Gold Details
Disruptive innovation opportunity: Introduce innovative packaging solutions that cater to the growing legal cannabis market and differentiate from traditional packaging methods.
CategoryLifestyle
Sustainable Hemp Teas
These Teas Are Both Healthy and Environmentally Friendly
Opportunity for disruptive innovation exists in creating sustainable and hemp-infused products that cater to health-conscious consumers.
