Cannabis brands prioritize eco-friendly production and packaging
Trend - Cannabis brands, or brands that work in the cannabis space, are now taking deliberate steps to become more environmentally friendly. Whether in packaging or production, these brands are aiming to align fully with the associations to naturality that medical and recreational cannabis consumption offer.
Insight - In an age where climate change and its consequences are being experienced or heard about around the world, consumers are more concerned with how the brands they purchase from are mitigating or contributing to these global issues. As consumers slowly move away from large convenience-focused corporations that tend to exacerbate climate problems, smaller brands with ethical production processes are what they turn to in order to align their purchase decisions with their values.
Insight - In an age where climate change and its consequences are being experienced or heard about around the world, consumers are more concerned with how the brands they purchase from are mitigating or contributing to these global issues. As consumers slowly move away from large convenience-focused corporations that tend to exacerbate climate problems, smaller brands with ethical production processes are what they turn to in order to align their purchase decisions with their values.
Workshop Question - How could your brand better adopt ethical production processes?
Trend Themes
1. Eco-friendly Cannabis Packaging - Cannabis brands are prioritizing sustainable packaging to align their products with the naturality of cannabis consumption and mitigate climate issues.
2. Community Curated CBD Products - Platforms such as 'Hempesphere' are showcasing high-quality CBD products that are community curated, providing shoppers with honest reviews from other consumers that can aid them in making the best decision for their own situation.
3. Reclaimed Ocean Plastic Packaging - Companies such as Sana Packaging are introducing innovative THC and CBD packaging solutions made of 100% reclaimed ocean plastic in partnership with organizations like Oceanworks, in an effort to remove thousands of pounds of plastic waste from oceans and landfill sites.
Industry Implications
1. Cannabis Packaging - Eco-friendly cannabis packaging solutions are gaining momentum as consumers become increasingly concerned with environmental and ethical issues surrounding their purchases.
2. CBD Products - Community-curated platforms are gaining ground in the CBD industry as consumers turn to trusted reviews to navigate the crowded marketplace with greater ease.
3. Environmental Sustainability Solutions - Reclaimed ocean plastic packaging offers a solution to two issues at once: the wastefulness of the cannabis and other packaging industries, and the pollution crisis in our oceans.
