Canada's Superette Offers a Disruptive Cannabis Retail Experience
Laura McQuarrie — December 2, 2019 — Business
References: superetteshop & thegrowthop
At the Canadian Cannabis Awards, the Superette location in Ottawa won Top Retail Store and now, a new location is opening in Toronto. Notably, the cannabis store sets itself apart with an interior design that's styled like a diner, featuring everything from retro signage to banquet-style seating for chatting with "budtenders" about choosing the right products for one's needs. According to Superette's Drummond Munro, “We took, quite literally, inspiration from a neighborhood corner store or market grocery store. Things people have already experienced, so it wouldn’t feel foreign."
At Superette, customers can expect to be able to pick up everything from pre-rolled joins and oils to cannabis flower. The entire experience is designed to make people feel comfortable and offer a disruptive approach to cannabis retail.
Image Credit: Superette
At Superette, customers can expect to be able to pick up everything from pre-rolled joins and oils to cannabis flower. The entire experience is designed to make people feel comfortable and offer a disruptive approach to cannabis retail.
Image Credit: Superette
Trend Themes
1. Diner-style Cannabis Shops - Cannabis retailers can differentiate themselves and offer a unique customer experience by adopting diner-style aesthetics and features.
2. Customer-centric Cannabis Retail - Retailers can build customer loyalty and increase sales by designing a retail experience that prioritizes customer comfort and engagement.
3. Multichannel Cannabis Retail - Cannabis retailers can increase their reach and revenue streams by integrating multiple channels such as e-commerce, mobile ordering, and in-store experiences.
Industry Implications
1. Cannabis Retail - Cannabis retailers can explore new opportunities and revenue streams by offering unique and customer-centered retail experiences.
2. Retail Design - Designers can develop innovative and immersive store designs that cater to the unique needs and preferences of the cannabis industry and its customers.
3. Marketing and Advertising - Marketing and advertising professionals can leverage emerging retail trends to develop highly targeted and effective campaigns that resonate with cannabis consumers.
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