Superette, a leading local cannabis retail and lifestyle brand, recently partnered with DorrDash Canada to offer cannabis pickup in Toronto, Canada. The new strategic partnership is DoorDash’s first foray into cannabis and meets the growing expectation of consumers to have both accessibility and convenience.
Users will have access to curated menus and special collections. All customers are age-gated, therefore, only users who confirm they are 19 years or older can view the cannabis retail store information, products, and more. Superette will verify IDs and strictly enforce the maximum possession amount at the store during pickup.
“We are super excited to be able to partner with DoorDash to continue to transform how consumers engage with cannabis! In true Superette fashion, every element of the experience has been carefully considered with the goal of making our retail experience digital on the DoorDash platform," said Drummond Munro from Superette.
Image Credit: Superette
What's Driving This Trend
- Cannabis Delivery Partnerships
- Partnerships between cannabis retailers and delivery platforms will become increasingly common, providing customers with accessibility and convenience.
- Age-verification Technology
- In order to meet legal requirements and maintain safety, age-verification technology will become necessary and standard for cannabis retailers and delivery platforms alike.
- Curated Menus and Special Collections
- Cannabis retailers will offer curated menus and special collections to attract and retain customers in the increasingly competitive cannabis market.
Who This Affects Most
- Cannabis Retail
- Cannabis retailers will need to form partnerships with delivery platforms and implement age-verification technology to stay competitive and meet customer expectations.
- Delivery Platforms
- Delivery platforms will need to expand their offerings to include cannabis products and implement age-verification technology to meet legal requirements and maintain safety.
- Age Verification Technology
- Age verification technology providers will see increased demand from the cannabis industry as retailers and delivery platforms seek to comply with regulations and ensure safety.
