Category
Autos
Racing Homage
Trend cluster
Category
Retro
Electric
Manufacturers are updating vintage vehicles to have electric capabilities.
5.9
Trend score
Trend
What is the Retro Electric trend?
Retro Electric: As electric modes of transportation are being favored by the public for a variety of reasons—a big one of them being sustainability— manufacturers expand the category to include vintage vehicles. This, in turn, embraces nostalgic consumer tendencies that draw attention to the offering.
Insight
The consumer insight behind the Retro Electric trend
People tend to perceive retro design as familiar and thus, a break from the ever-changing, innovation-forward environment around them which can often be perceived as ubiquitous in design and, particularly in the case of data-driven tech, nefarious. The combination of retro design and tech-forward properties allows consumers to not only enjoy the allure of vintage but an implied sense of trustworthiness, while enabling a more convenient and eco-conscious experience.
Trend themes
Themes within the Retro Electric trend
Three behaviours holding the trend together01
Retrofitted Electric Vehicles
Manufacturers are updating vintage vehicles with electric capabilities.
02
Vintage Design with Modern Technology
Combination of retro design and tech-forward properties enables a more convenient and eco-conscious experience.
03
Preservation of Classic Cars
Conversion of classic cars to eco-friendly vehicles with modern electric components.
Industry implications
What the Retro Electric trend means for industry
Where the trend changes the playbookFor
Automotive
The automotive industry can explore the potential for retrofitting vintage cars with electric capabilities and preserving classic designs.
For
Transportation
The transportation industry can explore the potential for offering eco-friendly urban electric transportation solutions and electric boats.
For
Sustainability
The sustainability industry can explore the potential for vintage design with modern technology to cater to sustainable needs and preferences of consumers.
Workshop question
How could you mix retro and futuristic design in your offering?
Trend signals
Trend signals for Retro Electric
Trend score 5.9 out of 10, from popularity 80%, activity 88%, freshness 9%.
Popularity80%
Activity88%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Retro Electric trend
6 featured examples from May 27 to Nov 18, 2019CategoryAutos
Retro-Styled Electric Watercrafts
The Tahoe-14 Electric Boat Has an Eco-Friendly Yet Retro Design
The boating and marine industry can capitalize on the trend of retro-styled electric watercrafts by offering high-end, sustainable boat designs to eco-conscious consumers.
CategoryAutos
Custom Vintage Electric Cars
Garage Italia Customs Brings a Retro Fiat 500 into the 21st Century
Auto manufacturers and custom car shops can explore the potential for niche markets with vintage electric car conversions and unique interior design.
CategoryEco
Modernized Electric Cruiser Bikes
The 'Classic E-bike' from Carota Design is Speedy and Efficient
Increased demand for urban e-bikes suggests opportunities for the manufacturing industry to develop more affordable and accessible models for the mass market.
CategoryEco
Retro Car-Inspired eBikes
The Capri e-Bikes Come in Two Style Options
Disruptive innovation opportunity: Create electric bikes that combine classic/vintage aesthetics and modern technology to meet the urban commuter market's need for lightweight, fu…
CategoryAutos
Electrically Retrofitted Classic Cars
Lunaz Design Aims to Change the Face of Classic Vehicles
Disruptive Innovation Opportunity: Developing specialized expertise in retrofitting classic cars with electric powertrains, offering unique services to classic car owners and enha…
CategoryAutos
Electrically Retrofitted Classic Cars
GM Created a Hot Rod EV from a 1960s Pickup Truck
Disruptive innovation opportunities in providing services and products for retrofitting vintage cars with modern technology.
