Category
Lifestyle
Assisted Choices
Trend cluster
Category
Veggie
Sauce
Packaged sauces’ vegetable bases are highlighted in branding.
3.6
Trend score
Trend
What is the Veggie Sauce trend?
Veggie Sauce: Sauces—whether they’re to add flavor, spice, or top off various dishes—are now coming with branding that highlights they’re vegetable bases. The brands behind these products recognize the diversity of ingredients that consumers now appreciate in their cuisines.
Insight
The consumer insight behind the Veggie Sauce trend
For health-minded consumers, it’s important to be able to track each aspect of what they consume and how they live their lives in order to feel like they’re accomplishing their goals. Whether it’s macro or micro, consumers who are on the more strict end of healthy living have the understanding that every small habit can add up—leading them to prioritize health in almost every aspect of their lives.
Trend themes
Themes within the Veggie Sauce trend
Three behaviours holding the trend together01
Vegetable-based condiments
As consumers prioritize health in almost every aspect of their lives, brands are opting for vegetable-based condiments to cater to their health needs.
02
Veggie-packed sauces and salsas
The inclusion of vegetables in sauces and salsas is identified as a trend, with sauces like Otamot's Organic Pizza Sauce also providing a rich source of nutrients to the body.
03
Veggie-sweetened mustard ranges
Mustard and other condiments sweetened by vegetables, not sugar, is a growing trend in the food industry as it provides healthier alternatives to classic condiments.
Industry implications
What the Veggie Sauce trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has been actively embracing the trend of incorporating vegetables into their products and providing healthier condiments and sauces to their customers.
For
Health and Wellness
With consumers who prioritize health in almost everything they do, the health and wellness industry can look into providing more nutritious and healthy food products such as vegetable-based condiments and sauces.
For
Retail
Retail businesses can take note of the trend of incorporating vegetables-based condiments and sauces as consumers look for products that align with their healthy and vegetarian diets.
Workshop question
How could your brand enhance each aspect of its customers’ lifestyles?
Trend signals
Trend signals for Veggie Sauce
Trend score 3.6 out of 10, from popularity 53%, activity 44%, freshness 12%.
Popularity53%
Activity44%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Veggie Sauce trend
9 featured examples from Mar 14, 2018 to Jul 23, 2022CategoryLifestyle
Brussels Sprout Condiments
Sauce Shop Created a Festive Brussels Sprout Ketchup for the Holidays
Food manufacturers can capitalize on the popularity of unique condiments by creating innovative products that cater to seasonal trends and consumer preferences.
CategoryLifestyle
Seaweed-Based Salsas
Barnacle Foods Makes Its Salsa with a Base of Alaskan Kelp
Companies in the Food and Beverage industry can explore the use of seaweed and unconventional ingredients in creating unique, healthy and eco-friendly products.
CategoryLifestyle
Versatile Vegetable-Based Sauces
Haven Row's Organic 'Do Anything Sauces' Emphasize Ease of Use
Companies in this industry can innovate by offering vegetable-based sauces as convenient and healthy alternatives to traditional processed meals.
CategoryBusiness
Vegetable-Based BBQ Sauces
Pure Grit BBQ Offers BBQ Sauces Designed Specifically for Veggies
Creating vegan BBQ sauce kits for those who are interested in plant-based eating and want to try meat alternatives.
CategoryLifestyle
Veggie-Packed Ketchup Condiments
True Made Foods' No Sugar Veggie Ketchup is Naturally Sweetened
Disrupt the condiment industry by offering healthier, no sugar versions of popular products.
CategoryLifestyle
Veggie-Sweetened Mustard Ranges
True Made Foods Boasts a Healthy Mustard Alternatives
Companies in this sector could examine how they can incorporate healthy, vegetable-based ingredients into their products, aiming for a wider customer base with concerns about nutr…
CategoryLifestyle
Veggie-Packed Pizza Sauces
Otamot's Organic Pizza Sauce Has Squash, Peppers, Carrot & More
Innovation opportunity to incorporate healthier ingredients and more vegetable offerings in a variety of food products.
CategoryLifestyle
Vegetable-Packed Hot Sauces
'Veracha' is a No-Sugar-Added Plant-Based Condiment
The food and beverage industry can explore the development of plant-based condiments and no-sugar-added products in response to consumer demand for healthier options.
CategoryMarketing
Vegetable Variety Pasta Sauces
The Dolmio 7 Vegetables Pasta Sauce comes in Three Flavors
Companies producing food products, such as sauces, can incorporate various vegetable ingredients to appeal to health-conscious consumers.
