Targeted scalp-specific serums are increasingly popular
Trend - In another effort in the hair care industry to mimic the popularity of various skincare products, scalp-specific serums are now being offered to consumers. These products aim to target common scalp issues like hair-thinning, graying hair, or dryness.
Insight - The self-care industry has grown exponentially in recent years as consumers seek out comforting daily routines that they have full control over, in an age where consumer uncertainty is rampant. The skincare industry is particularly prominent in this space, and brands are aiming to mimic that success by focusing on the areas in which skincare most helps consumers. Targeted care is particularly popular among consumers, as it allows them full control--and therefore, peace of mind--over the daily routines they take part in.
Insight - The self-care industry has grown exponentially in recent years as consumers seek out comforting daily routines that they have full control over, in an age where consumer uncertainty is rampant. The skincare industry is particularly prominent in this space, and brands are aiming to mimic that success by focusing on the areas in which skincare most helps consumers. Targeted care is particularly popular among consumers, as it allows them full control--and therefore, peace of mind--over the daily routines they take part in.
Workshop Question - How could your brand take inspiration from popular trends in adjacent industries?
