Targeted scalp-specific serums are increasingly popular
Trend - In another effort in the hair care industry to mimic the popularity of various skincare products, scalp-specific serums are now being offered to consumers. These products aim to target common scalp issues like hair-thinning, graying hair, or dryness.
Insight - The self-care industry has grown exponentially in recent years as consumers seek out comforting daily routines that they have full control over, in an age where consumer uncertainty is rampant. The skincare industry is particularly prominent in this space, and brands are aiming to mimic that success by focusing on the areas in which skincare most helps consumers. Targeted care is particularly popular among consumers, as it allows them full control--and therefore, peace of mind--over the daily routines they take part in.
Insight - The self-care industry has grown exponentially in recent years as consumers seek out comforting daily routines that they have full control over, in an age where consumer uncertainty is rampant. The skincare industry is particularly prominent in this space, and brands are aiming to mimic that success by focusing on the areas in which skincare most helps consumers. Targeted care is particularly popular among consumers, as it allows them full control--and therefore, peace of mind--over the daily routines they take part in.
Workshop Question - How could your brand take inspiration from popular trends in adjacent industries?
Trend Themes
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Scalp-specific Serums — Targeted scalp-specific serums are increasingly popular in the hair care industry, as consumers seek out comforting daily routines that they have full control over, and brands are aiming to mimic the success of skincare.
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Plant-based Hair Treatments — Brands like Sisley are capitalizing on their expertise in plant-based skincare to develop nourishing hair treatments that use natural ingredients to strengthen hair and promote a healthy scalp.
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Soothing Scalp Serums — Brands like Love Beauty & Planet are using naturally sourced ingredients like hemp seed oil and nana leaf to develop hair products that soothe the scalp and promote overall hair health.
Industry Implications
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Haircare — Innovations in scalp-specific serums, plant-based hair treatments and soothing scalp serums are driving new product development in the haircare industry.
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Skincare — Brands are mimicking the success of skincare by focusing on targeted care and developing products that offer consumers full control over their daily routines.
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Self-care — Consumers are seeking out comforting daily routines that they have full control over in an age where consumer uncertainty is rampant, driving growth in the self-care industry.
