Cannabis-based mixers gain popularity as consumers look to enhance cocktails
Trend - Beverages made to mix into alcoholic or virgin cocktails are incorporating cannabis–particularly CBD–into their offerings as consumers look to enhance the benefits of the items they indulge in.
Insight - For health-conscious consumers, indulging in food and beverages that aren't in line with their restricted diets can often require some compromising. The elevation of typically indulgent items with healthy ingredients or enhanced benefits gives consumers peace of mind when they choose to purchase food and beverage items they would typically avoid.
Insight - For health-conscious consumers, indulging in food and beverages that aren't in line with their restricted diets can often require some compromising. The elevation of typically indulgent items with healthy ingredients or enhanced benefits gives consumers peace of mind when they choose to purchase food and beverage items they would typically avoid.
Workshop Question - How could your brand elevate its product/service by incorporating an extra element?
Trend Themes
1. Cannabis-based Mixers - The incorporation of cannabis, particularly CBD, into cocktail mixers is becoming more popular, providing health-conscious consumers with a way to indulge without compromising their diets.
2. Elevated Packaging & Sophisticated Flavors - With a shift towards a wellness-focused lifestyle among cannabis connoisseurs, companies are developing elegantly packaged cannabis-infused products with a unique flavor profile.
3. Low-calorie CBD Infusions - Beverage companies are exploring the benefits of CBD by offering low-calorie and low-sugar options for their CBD-infused tonics and waters.
Industry Implications
1. Alcoholic Beverages - Cannabis-based mixers and liquid cannabis products offer a new way to create unique alcoholic cocktail experiences for consumers.
2. Cannabis - Incorporating CBD into beverages is part of the rise in cannabis-infused products and a response to changing attitudes towards cannabis and its benefits.
3. Health and Wellness - The inclusion of organic and natural ingredients in CBD-infused tonic waters and a focus on creating a wellness-focused lifestyle has disrupted the health and wellness industry.
