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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,328 more

Branded Second-Hand

Brands play an active role in helping consumers buy second-hand wares

Trend - In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way. This allows these brands to not only highlight their sustainability efforts, but directly speaks to the enduring quality of their offerings as well.

Insight - The growing number of consumers concerned with their environmental impact are facing feelings of guilt upon purchasing brand new products. At the same time, many within this group are accustomed to purchasing new products regularly, creating demand for something that allows them to consume, but in a more responsible way.
Workshop Question - What are some out-of-the-box ways your company could offer a more sustainable product or service?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
28,667 Total Clicks
Date Range:
Jun 19 — Nov 19
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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