Category
Eco
Rider Formats
Trend cluster
Category
Branded
Second-Hand
Brands play an active role in helping consumers buy second-hand wares.
4.9
Trend score
What's Happening
What is the Branded Second-Hand trend?
Branded Second-Hand: In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way. This allows these brands to not only highlight their sustainability efforts, but directly speaks to the enduring quality of their offerings.
Insight
The consumer insight behind the Branded Second-Hand trend
The growing number of consumers concerned with their environmental impact are facing feelings of guilt upon purchasing brand new products. At the same time, many within this group are accustomed to purchasing new products regularly, creating demand for something that allows them to consume, but in a more responsible way.
Evidence
Examples of the Branded Second-Hand trend
CategoryEco
Kidswear Resell Initiatives
Harvey Nichols Launched a Second-Hand Marketplace for Kids Clothes
Fashion retailers can offer resell initiatives to keep up with the increasing demand for sustainable fashion.
CategoryEco
Curated Second-Hand Shopping Experiences
Galeries Lafayette Explores the Circular Economy Model
The fashion retail industry has the opportunity to explore curated second-hand shopping experiences as a way to offer more sustainable options and appeal to environmentally consci…
CategorySocial Good
Luxury Fashion Rentals
Burberry Partners With My Wardrobe HQ to Launch Second-Hand Rental Service
The fashion rental service industry is growing rapidly as consumers seek more sustainable and affordable options for luxury fashion.
CategoryEco
Athleticwear Trade-In Resale Programs
Lululemon Partners with Trove for New Clothing Pilot
Athleticwear retailers stand to benefit from launching their own trade-in resale programs as a way to capture more sales from environmentally conscious consumers.
Workshop question
What are some out-of-the-box ways your company could offer a more sustainable product or service?
Trend themes
Themes within the Branded Second-Hand trend
Three behaviours holding the trend together01
Branded Second-Hand
Brands are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way to highlight their sustainability efforts.
02
Luxury Fashion Rentals
Luxury brands are launching rental services, contributing to their efforts to become more accessible and sustainable.
03
Curated Second-Hand Shopping Experiences
Companies are offering curated approaches to purchasing pre-loved garments through second-hand boutiques placed in department stores.
Industry implications
What the Branded Second-Hand trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion retailers can offer branded second-hand options, rental services, or curated second-hand shopping experiences for consumers who prioritize environmental concerns.
For
Childrenswear Retail
Childrenswear retailers can offer second-hand resale initiatives, which are a sustainable and economical alternative to buying costly children's clothes.
For
Circular Economy Startups
Startups can launch rental or resale initiatives with luxury brands to participate in the growing market of second-hand products and support a circular economy for luxury fashion.
Trend signals
Trend signals for Branded Second-Hand
Trend score 4.9 out of 10, from popularity 67%, activity 69%, freshness 11%.
Popularity67%
Activity69%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
