Companies elevate the train experience as more people opt-in for ground travel
Trend - Special features are introduced to the train experience as consumers exhibit a preference for traveling by ground. Whether that be for reasons of affordability or sustainability, these features enhance the experience through luxury add-ons or tweaks to efficiency.
Insight - Consumers, especially Millenials and Gen Zers, are conscious about their carbon footprint and many have made it their mission to minimizing their impact on the planet. As individuals in these global generations place emphasis on travel as a way of experiencing and gaining knowledge about different cultures, they look for ways to get the most out of their time abroad, while also being mindful of the environment. As a result, Millenials and Gen Zers tend to pay more attention to slow travel options.
Insight - Consumers, especially Millenials and Gen Zers, are conscious about their carbon footprint and many have made it their mission to minimizing their impact on the planet. As individuals in these global generations place emphasis on travel as a way of experiencing and gaining knowledge about different cultures, they look for ways to get the most out of their time abroad, while also being mindful of the environment. As a result, Millenials and Gen Zers tend to pay more attention to slow travel options.
Workshop Question - How might your company help consumers reduce their carbon footprint?
Trend Themes
1. Slow Travel - As consumers exhibit a preference for traveling by ground, there is an opportunity for luxury ground travel that offers sustainable and authentic travel experiences.
2. Comfort-centric Designs - Designing train interiors around passenger comfort and diverse needs can be a disruptive innovation opportunity for the transportation industry.
3. Futuristic Transportation - Elevated train lines modeled after the AeroSlider concept can be a sustainable transportation solution for the future, connecting multiple regions and countries.
Industry Implications
1. Luxury Travel - Luxury train travel can be a lucrative industry that caters to travelers seeking unique, authentic experiences with a focus on sustainability.
2. Transportation - Developing technologies and designs that prioritize passenger comfort, efficiency, and sustainability in ground travel can help disrupt transportation industries and benefit the planet.
3. Hospitality - Collaboration between luxury train travel and local accommodations, such as ryokan inn in Japan, can revitalize local economies and provide tourists with a holistic travel experience.
