Category
Autos
Racing Homage
Trend cluster
Category
Train
Renaissance
Companies elevate the train experience as more people opt-in for ground travel.
4.2
Trend score
Trend
What is the Train Renaissance trend?
Train Renaissance: Special features are introduced to the train experience as consumers exhibit a preference for traveling by ground. Whether that be for reasons of affordability or sustainability, these features enhance the experience through luxury add-ons or tweaks to efficiency.
Insight
The consumer insight behind the Train Renaissance trend
Consumers, especially Millenials and Gen Zers, are conscious about their carbon footprint and many have made it their mission to minimizing their impact on the planet. As individuals in these global generations place emphasis on travel as a way of experiencing and gaining knowledge about different cultures, they look for ways to get the most out of their time abroad, while also being mindful of the environment. As a result, Millenials and Gen Zers tend to pay more attention to slow travel options.
Trend themes
Themes within the Train Renaissance trend
Three behaviours holding the trend together01
Slow travel
As consumers exhibit a preference for traveling by ground, there is an opportunity for luxury ground travel that offers sustainable and authentic travel experiences.
02
Comfort-centric designs
Designing train interiors around passenger comfort and diverse needs can be a disruptive innovation opportunity for the transportation industry.
03
Futuristic transportation
Elevated train lines modeled after the AeroSlider concept can be a sustainable transportation solution for the future, connecting multiple regions and countries.
Industry implications
What the Train Renaissance trend means for industry
Where the trend changes the playbookFor
Luxury travel
Luxury train travel can be a lucrative industry that caters to travelers seeking unique, authentic experiences with a focus on sustainability.
For
Transportation
Developing technologies and designs that prioritize passenger comfort, efficiency, and sustainability in ground travel can help disrupt transportation industries and benefit the planet.
For
Hospitality
Collaboration between luxury train travel and local accommodations, such as ryokan inn in Japan, can revitalize local economies and provide tourists with a holistic travel experience.
Workshop question
How might your company help consumers reduce their carbon footprint?
Trend signals
Trend signals for Train Renaissance
Trend score 4.2 out of 10, from popularity 52%, activity 64%, freshness 9%.
Popularity52%
Activity64%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Train Renaissance trend
5 featured examples from Jan 8, 2018 to Dec 2, 2019CategoryEco
Futuristic Elevated Train Lines
AeroSlider Seeks to Revolutionize the Way People Travel
Opportunities for transportation companies to invest in researching and implementing elevated train lines.
CategoryWorld
Japanese Luxury Trains
The Ultra-Classy Royal Express is Operated by Tokyu Corp. and Izukyu Corp.
Luxury train travel presents opportunities for innovation in the hospitality industry, such as incorporating cultural references and unique aesthetics for a one-of-a-kind experien…
CategoryWorld
Luxury Japanese Sightseeing Trains
Japan Railways New Sightseeing Train is Travel-friendly
Innovating premium sightseeing experiences to attract more high-end tourists.
CategoryWorld
Luxury Steam Engine Tours
The 'Best of Britain Steam Tour' is an Epic 14-Day Journey
Luxury travel companies can capitalize on the trend of immersive travel experiences by offering high-end train journeys.
CategoryAutos
Comfort-Centric Train Designs
JR West's New Long-Distance Train Prioritizes Passenger Comfort
Long-distance train travel will see a rise in innovative designs that prioritize passenger comfort.
