Intensely Smoothing Lip Balms

Whish's Watermelon Lip Balm with Bakuchiol is Moisturizing

Bakuchiol, the natural retinol alternative, is popping up in a variety of skincare products like night creams, serums and oils for those with sensitive skin, and it is also a key component of Whish's smoothing lip balm. The brand's Watermelon Lip Balm with Bakuchiol contains the high-performance yet gentle plant-based alternative to not just soothe and soften the lips but also improve their appearance.

The lip balm boasts a highly moisturizing formula thanks to a base of ingredients like organic cucumber butter, Vitamin E, avocado oil and coenzyme Q10.

While retinol has long been revered as the hero of anti-aging, bakuchiol is emerging as an all-natural alternative that is safe to use by those with certain conditions or a tendency for their skin to be easily irritated.

Image Credit: Whish

Bakuchiol Skincare
Explore the potential of natural retinol alternatives such as bakuchiol in skincare to create high-performance yet gentle products.
Plant-based Lip Care
Create intensely moisturizing and nourishing lip balm formulas using plant-based ingredients like cucumber butter, avocado oil and coenzyme Q10.
Sensitive Skin Solutions
Address the needs of those with sensitive skin by creating skincare products that are gentle yet effective, such as bakuchiol-based lip balms.

Sectors Adopting This

Skincare Industry
Explore the potential of bakuchiol as a natural alternative to retinol in a variety of skincare products, including lip balms.
Beauty Industry
Develop plant-based lip care products using ingredients like cucumber butter, avocado oil and coenzyme Q10 to cater to the growing demand for all-natural beauty products.
Wellness Industry
Create skincare products that are designed specifically for those with sensitive skin to cater to the growing wellness trend of self-care and holistic health.
SCORE
1.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 14%
Freshness 9%