The Quorn Southern Fried Poppers will Launch in 2020
Michael Hemsworth — December 18, 2019 — Marketing
References: quorn & talkingretail
The Quorn Southern Fried Poppers are one of the latest creations from the brand that aims to satisfy consumer demand for vegan-friendly snacks with a delicious, easy-to-prepare product. The snack is positioned for a launch in January 2020 and will retail for £1.29 for a 60 gram pack to make it a cost-effective option for consumers to pick up. The product is achieved using a base of the brand's vegetarian chicken that has been covered with a southern fried breadcrumb coating for a satisfying texture experience.
Brand Manager at Quorn Foods Jennifer Shepherd spoke on the new Quorn Southern Fried Poppers saying, "As more than half of all UK consumers (53%) are now reducing their meat consumption, it is important that we continue to provide products that deliver on taste and health, as well as convenience for when consumers are ‘on the go. As a nation of snack lovers with increasingly busy lifestyles, it can be difficult to find meat free options when you are out and about. Our Southern Fried Poppers provide a tasty meat free solution that can be eaten on the go."
Brand Manager at Quorn Foods Jennifer Shepherd spoke on the new Quorn Southern Fried Poppers saying, "As more than half of all UK consumers (53%) are now reducing their meat consumption, it is important that we continue to provide products that deliver on taste and health, as well as convenience for when consumers are ‘on the go. As a nation of snack lovers with increasingly busy lifestyles, it can be difficult to find meat free options when you are out and about. Our Southern Fried Poppers provide a tasty meat free solution that can be eaten on the go."
Trend Themes
1. Vegan-friendly Snacks - Creating satisfying vegan snack options to meet the growing consumer demand for plant-based alternatives.
2. Convenient On-the-go Options - Developing quick and easy-to-prepare products that cater to consumers with busy lifestyles.
3. Cost-effective Vegan Products - Offering affordable vegan snack choices to make plant-based eating accessible to a wider audience.
Industry Implications
1. Food and Beverage - Exploring innovative ways to create vegan-friendly snacks and keep up with evolving consumer preferences.
2. Packaged Foods - Developing convenient, on-the-go options that provide a satisfying snacking experience for consumers with busy lifestyles.
3. Plant-based Foods - Meeting the demand for cost-effective vegan products that offer both taste and health benefits.
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