Brands create novelty items with features that suit specific products
Trend - Designers are creating garments with specialized pockets that enhance their offerings by provoking a sense of novelty. The clothing is intended to satisfy personal interests that are very niche. With this in mind, brands are able to capture the attention and loyalty of consumers through uniqueness in design.
Insight - Consumers have a preference for items with niche and novelty features. As many search for products that are tailored to their preferences–both aesthetically and functionally–specialization becomes a key component of purchases. Moreover, niche components of products and services spotlight personal habits and interests, which makes the wearer feel special and unique.
Insight - Consumers have a preference for items with niche and novelty features. As many search for products that are tailored to their preferences–both aesthetically and functionally–specialization becomes a key component of purchases. Moreover, niche components of products and services spotlight personal habits and interests, which makes the wearer feel special and unique.
Workshop Question - How can you better target the niche interests of your consumers?
Trend Themes
1. Niche Personalization - Brands are creating garments with specialized pockets that enhance their offerings by provoking a sense of novelty, highlighting a preference for items with niche and novelty features, which creates an opportunity for specialized products and services.
2. Smart/innovative Compartments - The popularity of specialized pockets and compartments opens up an opportunity for products featuring smart/inventive storage compartments for specific products and services.
3. Anti-tech Apparel - As people seek to disconnect from technology, wearable anti-tech clothing incorporating technology-blocking designs will continue to gain popularity.
Industry Implications
1. Fashion - The trend of niche personalization in clothing design highlights opportunities for fashion designers to create specialized products.
2. Vaping - As the vaping market rapidly grows, we can expect to see more vaping accessories come to market, such as gloves with convenient vape-holding compartments.
3. Outdoor Gear - Anti-Tech outerwear apparel manufacture may lead to a new category of protective wearables that block cellular, GPS, WiFi, Bluetooth, RFID, NFC, EMR, EMF, and radiation signals to allow people to connect with their environment free of technology.
4 Featured, 36 Examples:
87,452 Total Clicks
Date Range:
Feb 18 — Dec 19
Trending:
Hot
Consumer Insight Topics:
